| Equip­ment

Tay­lorMade has con­trolled the mar­ket as hav­ing the most widely used Driver on pro­fes­sional tours across the globe in re­cent years. 2016 was specif­i­cally a big year with play­ers Dustin John­son, Justin Rose and for­mer num­ber 1 Ja­son Day hav­ing lots of succe

HK Golfer - - Contents - By Nathan Gould­ing

There are 4 new driv­ers Taylor Made has de­signed in 2017: M1 440 and 460, M2 and M2 D Type model.

There are 4 new driv­ers Tay­lorMade has de­signed: M1 440 and 460, M2 and M2 D Type model. Both the M1 and M2 driv­ers are slightly big­ger than the pre­vi­ous years im­prov­ing the mo­ment of in­er­tia and for­give­ness of the club. The new driv­ers also have 43% more car­bon fiber which de­creased the weight of the club and so other ad­just­ments of the head in­clud­ing a slightly

heav­ier weight track to im­prove for­give­ness and have more con­trol over launch con­di­tions.

Both the 2017 M1 and M2 driv­ers use a new alu­minum loft sleeve, in re­place of the ex­ist­ing plas­tic loft sleeves the com­pany used. The switch to alu­minum makes the loft sleeves more durable for club fit­ters.

The new M2 D type driv­ers are specif­i­cally de­signed to help stu­dents who slice the ball. This club is de­signed for a lit­tle more spin and 12 yards of draw bias.

The 2017 M2 driver has a more rear­ward cen­tre of gravity that tends to cause drives to fly with ex­ces­sive spin. To re­duce it, Tay­lorMade made the M2’s Speed Pocket, a slot lo­cated on the front of the driver’s sole, three times more flex­i­ble than the orig­i­nal model. It also helps im­prove ball speed on off-cen­ter hits, a phe­nom­e­non known as “ef­fec­tive Mo­ment of In­er­tia.”

The M1 440 is de­signed for golfers who pre­fer a smaller, more work­able driver than the M1 460. It’s said to hit drives with ap­prox­i­mately the same launch an­gle and spin rate as the M1 460, but ini­tial test­ing proved that it can re­duce spin by sev­eral hun­dred ro­ta­tions per minute. The smaller size of the M1 440 al­lows Tay­lorMade to in­crease the weight in the front­back weight track of the driver to 15 grams, mak­ing each of its T-Track weights 15 grams.

Tay­lorMade are call­ing their driv­ers a Geo­cous­tic de­sign. This new Geo­cous­tic fea­ture com­bines geom­e­try and acous­ti­cal en­gi­neer­ing to un­lock more for­give­ness and bet­ter sound.

The new M2 irons de­signs for mid to high hand­i­cap­per looks bet­ter and slightly thin­ner. A bit more weight has been saved with a new fluted hosel de­sign which has al­lowed them to keep the CG nice and low to still get that high ball flight and easy launch. The 2017 M1 irons look stun­ning. They prom­ise sim­i­lar per­for­mance ben­e­fits to the M2 but in a sleeker look that will suit the eye of mid to low hand­i­cap play­ers. The fair­way woods and hy­brids also have im­proved slightly and felt very nice in both for­give­ness and per­for­mance.

Tay­lorMade has also launched a new 5 layer TP5 golf balls that has been long in the mak­ing that many play­ers are speak­ing very highly of.

In my opinion the new prod­ucts are ex­tremely good for all types of golfers and will be an­other suc­cess­ful year for Tay­lorMade. They con­tinue to make top tier equip­ment in the busi­ness that im­proves player per­for­mance across the board.

The new M1 fam­ily

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