THE FOXY TALE
According to Japanese mythology, Inari Okami, the god of rice, foxes, and saké, entrusted his fox spirits to guard the Torii gates. The Torii, most commonly found at the entrance of or within a Shinto shrine, symbolically marks the transition from the profane to the sacred. Only the purest of souls were allowed to pass through. Four Fox Saké represents the purity and perfection of the Inari fox spirits. The bottle, in its entirety, is a tribute to Inari Okami. Beginning with the crest, the four foxes guard the Torii gate as snow falls on the ricecovered grounds. The swords represent the ancient swordsmiths to whom Inari was god, and the chrome finish, completed with a wooden cap, creates modern take on an ancient classic.
In the footsteps of its mythology, Four Fox is perfectly pure - best served straight up, either well chilled, or on the rocks. The saké did catch the attention of Hong Kong’s renowned bartender, Antonio Lai who went on to create the ‘Foxtails’ cocktail series, including the ‘MoFo’ mojito, mixing lime juice, elderflower syrup, cucumber, mint leaves and soda water.
Lai said at the time, “From the bottle design to the product, it’s all about attention to detail. Four Fox Saké is created for those who are passionate about saké. I believe that making cocktails is an art which involves combining art and science to achieve the perfect tasting notes - rich, balanced and crisp and Four Fox embodies the true art form of saké making.”
To make things extra special, Four Fox sources its water from the pristine Japanese town of Tsunan in Niigata prefecture, where it boasts the highest annual snowfall in the whole country. The saké is a Junmai Daiginjo - only the highest designation given to the spirit, no biggie. What this means is the impurities in the rice kernels are milled down as much as possible, and only water, rice, and koji culture are used in the making of the spirit.
Four Fox isn’t just about bringing a centuries-old tradition into the modern day. As co-founder Andrew Rizkalla explains, “we want this to hold its own against the vodkas - what we’re trying to do is expand the saké market, to people who wouldn’t have even thought of it. So ideally we can create this whole new market of saké drinkers who don’t even know anything about saké - they just drink Four Fox.”
Hong Kong is a plum market for saké, with a plethora of high end Japanese restaurants and specialist saké bars, such as Zuma, Godenya and Jinn, but as Managing Director Michael Campion says that the majority of saké’s success lies with right branding - fortunate, perhaps that Four Fox comes in an extremely visible silver light-up bottle.
Four Fox Saké is available now via HK Golfer online store: store.hkgolfer.com
Four Fox comes in an extremely visible silver light-up bottle
Four Fox Saké is a Junmai Daiginjo - only the highest designation given to the spirit, which means the impurities in the rice kernels are milled down as much as possible
The bottle, in its entirety, is a tribute to Inari Okami. the god of rice, foxes, and sake