Tee Time

THE TANK WATCH WAS BORN IN 1917 OF A POW­ER­FUL VI­SION, THE CUL­MI­NA­TION OF A LENGTHY DE­SIGN PROCESS. IT WAS A TIME­PIECE WHICH SWEPT ASIDE TRA­DI­TION, SHOOK UP HABITS AND USH­ERED MOD­ERN DE­SIGN INTO THE WORK­SHOPS, DES­TINED TO BE­COME A WATCH­MAK­ING ICON. NOW 100

HK Golfer - - Contents - By The Ed­i­tors

Cartier’s Tank watch was born in 1917 of a pow­er­ful vi­sion, the cul­mi­na­tion of a lengthy de­sign process. Now 100 years old, the Tank watch has never been so new.

The Tank is a uni­ver­sal watch.

Its shape, as if gov­erned by a golden ra­tio, is not quite square, not quite rec­tan­gu­lar. By turns mas­cu­line and fem­i­nine, the Tank as­serts that freedom and el­e­gance haveno gen­der. Loved by men and women of all gen­er­a­tions, it is the ul­ti­mate eter­nally

con­tem­po­rary watch, made beau­ti­ful by its proper pro­por­tions.

From Gary Cooper to Andy Warhol, from Madonna to Catherine Deneuve, the Tank watch is worn like a code, a tacit al­lu­sion. Since the very be­gin­ning, it has ap­pealed to free-spir­ited men and women -free to ap­pre­ci­ate its fine, un­der­stated de­sign, en­hanced by har­mo­nious lines; free to choose a watch for its per­fectly pro­por­tioned com­po­si­tion rather than the sta­tus it sym­bol­ises.

First cre­ated in 1922, the Tank Louis Cartier sym­bol­ises the quin­tes­sen­tial Tank spirit. In a dis­tinc­tive de­sign that spans the cen­tury, the Louis Cartier watch fea­tures bran­cards with fine, taut lines, soft­ened corners and horns in­cor­po­rated into the case. Clear-cut lines and a strict, mea­sured com­po­si­tion forge the pow­er­ful style and char­ac­ter of this pure, en­dur­ing and time­less cre­ation.

To­day the model of­fers two new faces, both pow­ered by the 8971 MC me­chan­i­cal move­ment with man­ual wind­ing: a choice of pink or white gold in a women’s watch with di­a­mond-set bran­cards or a fine, el­e­gant pink gold model, a chic, in­con­tro­vert­ibly.

De­signed in 1987 and launched in 1989, the Tank Améri­caine up­dates the curved case of the 1921 Tank Cin­trée watch: the rec­tan­gu­lar shape be­comes more com­pact, while the bran­cards are round. Com­bin­ing watch­mak­ing and style, it plays with ge­om­e­try, al­ter­nat­ing stark and soft­ened edges, straight lines and curves, rounded corners and an­gles. The Tank Améri­caine was also the first Cartier watch to of­fer a curved wa­ter-re­sis­tant case.

The new Tank Améri­caine em­bod­ies the spirit of the orig­i­nal Tank in its con­tem­po­rary, un­der­stated aes­thetic. Show­cas­ing clean lines and a strong pres­ence on the wrist, the eter­nally el­e­gant model makes an ut­terly mod­ern state­ment in pre­sent­ing steel as a pre­cious ma­te­rial.

Hes­i­tat­ing be­tween square and rec­tan­gle, Cartier chose a rec­tan­gu­lar form for one of its first watches - the Tank Cin­trée, whose curved de­sign hugs the wrist. A func­tional and aes­thetic ex­er­cise, this watch was a pre­cur­sor of the Tank Améri­caine of the 1980s.

Its pow­er­ful shape is de­lim­ited by a pair of bran­cards that struc­ture the whole. With this watch, Cartier achieves a true watch­mak­ing prow­ess. Two ver­sions - in

pink gold or plat­inum – re­veal a skele­ton move­ment that fol­lows the curves of the case. Its trans­par­ent de­sign only pre­serves the bare es­sen­tials: the hands, the chemin de fer and the over­lap­ping gears in the back­ground, all con­tained within the dis­tinc­tive curve of the Tank Cin­trée.

Con­ceive of a work of art, and this watch jux­ta­poses the el­e­gance of a bold aes­thetic with a sin­gu­lar, un­com­mon cal­i­bre.

When cre­ated in 1996, the Tank Française trans­formed the stylis­tic fea­tures of the Tank watches. The case was at­tached to a metal bracelet, thereby re­con­fig­ur­ing the de­sign of the side bran­cards, dial with Ro­man nu­mer­als, “rail­track” minute cir­cle, sword-shaped hands and a faceted wind­ing crown adorned with a sap­phire cabo­chon.

The shape as­serts it­self in the curved case and bracelet, which form a seam­less con­ti­nu­ity of lines, vol­ume and ma­te­rial.

Its ge­om­e­try is si­mul­ta­ne­ously soft­ened and strength­ened by bev­elled bran­cards and the con­cave curves of the links: rad­i­cal lines pro­duced by watch­mak­ing fin­ishes.

This prac­ti­cal yet at­trac­tive wrist­watch has now been lib­er­ated, free to com­bine the pu­rity of steel with a di­a­mond set­ting.

TEE TIME Tank Améri­caine, large model, steel. Me­chan­i­cal move­ment

with au­to­matic wind­ing

Tank Louis Cartier, small & large model, pink gold. Me­chan­i­cal move­ment with man­ual wind­ing - 8971 MC

Tank Française, small model, steel set with bril­liant-cut di­a­monds. Quartz move­ment

Tank Cin­trée skele­ton, pink gold model. Me­chan­i­cal move­ment with

man­ual wind­ing - 9917 MC. Lim­ited edi­tion of 100 pieces

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