Pool and purr: the Pan­thère de Cartier film in­spires and de­lights with vi­vac­ity and glamour

Cartier’s new Pan­thère de Cartier watch gets the star treat­ment from SOFIA COP­POLA

#Legend - - Contents -

IIN THE WORLD of high en­ter­tain­ment and high en­ti­tle­ment, it seems nat­u­ral that cin­ema should play a role in the lat­est Cartier film. The il­lus­tri­ous, sto­ried Parisian jew­eller was the first re­tailer ever to have one of its prod­ucts shown in a Hol­ly­wood film. That was 1927, and Ru­dolph Valentino in

The Son of the Sheik, when our ad­ven­tur­ous, sul­try, mati­nee idol and ro­man­tic hero par ex­cel­lence valiantly opens the lux­u­ri­ous flap of his desert tent to re­veal a Cartier Tank watch on his wrist. Prod­uct place­ment in a desert. How stealthy was that? It was four years later that Sa­muel Gold­wyn in­vited Gabrielle “Coco” Chanel to Hol­ly­wood to de­sign cou­ture for his lead­ing lady Glo­ria Swan­son in Tonight or Never.

And 100 years later, al­most as if in rev­er­ence to the medium of film, to­day's it­er­a­tion sees direc­tor Sofia Cop­pola work with her star Court­ney Ea­ton, the Aus­tralian beauty set­ting a fiery pace to be­come Hol­ly­wood's next it girl.

This time the wrist-candy is a Pan­thère de Cartier, a time­piece first launched in 1983. In keep­ing with how our lifest­lyes have changed, and how travel and our ex­pe­ri­ences have evolved since the heady days of Valentino, to­day's Cartier woman, is the fash­ion-y, fe­line-y, Pan­thèresque em­bod­i­ment of con­tem­po­rary priv­i­lege and good taste.

To­day, the Cartier woman gets her kicks in the fan­ta­sy­land of Los An­ge­les and the nar­ra­tives that turn on the city's mytholo­gies. From hep­cat to tech-cat, this fe­line, this be-leisured ur­ban purr-soni­fi­ca­tion of con­tem­po­rary wom­an­hood, par­ties and pools and pants her way across the cityscape. She is stripped to the barest of all ne­ces­si­ties, re­liant on her pas­sion and the chrono­log­i­cal cat­walker on her wrist.

For as long as she has been at the top of her game, Cop­pola has stood out as an icon of style, taste and con­tem­po­rary el­e­gance. As a pre­cise writer and a de­ter­mined artist whose work tran­scends trends, she gives sen­si­tive ex­pres­sion to what fem­i­nin­ity is to­day. While men do some­times play roles cen­tral to the nar­ra­tive of her films, Stephen Dorff in Some­where or Bill Mur­ray in Lost in Trans­la­tion, for ex­am­ple, her lead­ing char­ac­ters are al­most ex­clu­sively women.

The fe­male per­spec­tive is an el­e­ment par­tic­u­larly rel­e­vant to Cop­pola, a point of view she con­veys, time and again, on screen. With an abun­dance of tal­ent and a dis­tinc­tive artis­tic vi­sion, she knows, bet­ter than any­one, how to rein­vent the past with a rig­or­ously con­tem­po­rary touch. Her vi­sion of the 1980s and of what it means to be a Pan­thère woman to­day is the per­fect match for this col­lec­tion, for this gem of a watch, which slinks onto the skin in a rip­pling cel­e­bra­tion of triumphant and care­free fem­i­nin­ity. Ex­u­ber­ant, un­for­get­table, sen­sual and in­tu­itive, she, and her pan­ther, are all that and more.

Stills from Sofia Cop­pola’s cel­e­bra­tion of the 1980’s icon the Cartier Pan­thère



Court­ney Ea­ton stars in the Sofia Cop­pola pro­duc­tion for Cartier, a sto­ry­board of which con­tains the direc­tor’s hand­writ­ten notes leg­end_

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