Char­lotte Tsuei

CHAR­LOTTE TSUEI is chang­ing the way con­sumers view sus­tain­abil­ity with her life­style shop Caelum Greene, she tells


What in­spired you to start Caelum Greene?

My in­creas­ingly self-aware and well­ness­fo­cused com­mu­nity. When I looked around, there were great op­tions for healthy eat­ing, pam­per­ing and travel, but not many when it came to shop­ping. I thought, why not cre­ate a busi­ness that brings to­gether two of my great­est pas­sions – fash­ion and well­ness – while of­fer­ing an op­tion to shop bet­ter?

How did you come up with the name?

In Latin, caelum means heaven and sky, and “greene” is a per­son­i­fi­ca­tion of the colour, its as­so­ci­a­tions with na­ture and well­ness.

The mean­ing is twofold. It rep­re­sents a vi­sion of a sus­tain­able and mind­ful utopia and is the name of the per­son who lives with those val­ues in mind.

How does the brand en­cour­age peo­ple to live fash­ion­ably and healthily?

We try to walk the talk by bal­anc­ing style and sus­tain­abil­ity in all we do, from the store de­sign to the cu­rated mix of beau­ti­ful yet eco-friend­lier prod­ucts. Ad­di­tion­ally, we take “healthy” one step fur­ther to in­clude the com­mu­nity by giv­ing back to char­i­ties and of­fer­ing com­mu­nity events.

What is mod­ern well­ness?

The essence of mod­ern well­ness is a balance of the mind, body and spirit, re­sult­ing in holis­tic well-be­ing. It is about find­ing health in the body, peace in the mind and love in the spirit.

How do you choose the brands that you work with and carry?

The four key as­pects we of­ten look at are style, qual­ity, func­tion and sus­tain­abil­ity. The can­dle brands that we carry are a per­fect example. All the brands that we work with are soy-based, blended with natural fra­grances, sus­tain­able and they’re hand-blended and hand-poured in small batches, for qual­ity. They’re beau­ti­fully and uniquely pack­aged, for style.

This is the first time you’ve owned a busi­ness. What was the learn­ing curve like?

Just like hav­ing a child. I don’t know that any­one is ever fully pre­pared for en­trepreneur­ship.

It’s a steep learn­ing curve. It re­quires a whole lot of re­spon­si­bil­ity, grit, pa­tience and un­wa­ver­ing pas­sion. I’m tak­ing it all in my stride.

Your busi­ness has grown greatly and it’s less than a year old. How do you keep up?

We’ve been blessed by the op­por­tu­ni­ties that have come our way and the peo­ple that have crossed our path. To keep up with ev­ery­thing that’s on the cal­en­dar, it’s most im­por­tant to make sure that my team is happy and in­spired. A pos­i­tive team can con­quer many things.

How do you im­prove as a leader?

By no means would I say that I am ex­pert in man­age­ment, but I do be­lieve that the keys to lead­er­ship and har­ness­ing pos­i­tive morale are open com­mu­ni­ca­tion, self-aware­ness, and set­ting an example by be­ing pos­i­tive and hard­work­ing.

Are there any apps that you use to stay on track and or­gan­ised?

Ever­note, iCal­en­dar and a good old Mole­skin note­book.

How do you stay sane with all the crazi­ness of run­ning your own busi­ness?

I med­i­tate and prac­tice pranayama ev­ery morn­ing as soon as I wake up. It gives me bet­ter fo­cus and more ease through­out the day. I eat ev­ery three to four hours and stay hy­drated to keep my en­ergy level rel­a­tively con­stant. No mat­ter how busy I am, I make the time to work out two or three times a week, and make sure that I have some down time in the evenings to un­wind. Ev­ery now and then, a dig­i­tal detox or a trop­i­cal get­away does won­ders in recharg­ing the bat­ter­ies.

You’ve col­lab­o­rated with Miss Runner. Why did you choose to work with them?

We liked that they are a lo­cal brand and took the ini­tia­tive to go out and find a sup­plier that worked with 100 per cent or­ganic cot­ton. In­stead of ac­tivewear, we went with beach tow­els, as the eco-friend­lier of­fer­ings are lim­ited.

What’s your go-to work­out out­fit?

A white tee from Alo Yoga or Joah Brown over a Michi bra top, with some eco-friendly Daquini black leg­gings and APL sneak­ers.

What would you be lost with­out?

My yoga mat.

What are you ob­sessed with right now?

Healthy uni­corn-and-mer­maid-in­spired recipes at welland­

How do you spoil your­self?

Get away from gad­gets and catch up on some read­ing, lis­ten to mu­sic or just live in my head for a while.

Char­lotte Tsuei on Hol­ly­wood Road, near Caelum Greene

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