vete­ments

#Legend - - AUTUMN / WINTER 2017 -

AS A BRAND THAT HAS ABJURED DI­VID­ING ITS MEN’S AND WOMEN’S COL­LEC­TIONS SINCE 2015, VETE­MENTS WAS A SHOO-IN FOR THIS LIST. ITS DE­SIGN ETHOS TRANSCENDS THE LIM­I­TA­TIONS OF GEN­DER AND, THIS TIME, IT DELVED INTO THE IS­SUE OF STEREO­TYPES AND PRE­CON­CEP­TIONS. DEMNA GVASALIA CAME UP WITH HY­PER-FASHIONED STEREO­TYPES OF LEATHER-CLAD PUNKS WITH SPIKY MOHAWKS, OLD LADIES IN PUFFA COATS, NINE-TO-FIVE OF­FICE WORK­ERS IN CONFORMING SUITS AND SKINHEADS IN TRACKSUITS, AMONG OTH­ERS. HE TOOK CLOTHES THAT ARE PRE­SUM­ABLY AL­READY IN THE WARDROBES OF EACH STEREO­TYPE AND TRANS­FORMED THEM INTO ITEMS OF DE­SIRE BY GIV­ING THEM THE VETE­MENTS TREAT­MENT: SPLIT­TING AND FUSING GAR­MENTS AT THE SEAMS, DIS­TORT­ING THE PRO­POR­TIONS, OR HACK­ING AWAY AT THE SIL­HOU­ETTE TO MAKE THE FA­MIL­IAR SEEM NEW.

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