Enigmatic purples have long been symbolic of counterculture, unconventionality and artistic brilliance. Cleopatra and Julius Caesar covered their palaces and bodies with it, impressionist Claude Monet used so much he was accused of contracting “violettomania”, and musical icons from Prince to Jimi Hendrix brought shades of ultraviolet to the forefront of Western pop culture as expressions of their individuality. Now, the US-based Pantone Color Institute has just named Pantone 18-3838
Ultra Violet, a blue-based purple, its Color of the Year for 2018. To celebrate, there’s even a collection, created in collaboration with Saatchi Art, that is selling ultraviolet-influenced creations (left) beginning this month.