Pur­ple reign

#Legend - - 1/18 -

sihh /

Enig­matic pur­ples have long been sym­bolic of coun­ter­cul­ture, un­con­ven­tion­al­ity and artis­tic bril­liance. Cleopa­tra and Julius Cae­sar cov­ered their palaces and bod­ies with it, im­pres­sion­ist Claude Monet used so much he was ac­cused of con­tract­ing “vi­o­let­to­ma­nia”, and mu­si­cal icons from Prince to Jimi Hen­drix brought shades of ul­tra­vi­o­let to the fore­front of West­ern pop cul­ture as ex­pres­sions of their in­di­vid­u­al­ity. Now, the US-based Pan­tone Color In­sti­tute has just named Pan­tone 18-3838

Ultra Vi­o­let, a blue-based pur­ple, its Color of the Year for 2018. To cel­e­brate, there’s even a col­lec­tion, cre­ated in col­lab­o­ra­tion with Saatchi Art, that is sell­ing ul­tra­vi­o­let-in­flu­enced cre­ations (left) be­gin­ning this month.


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