on watch

The French mai­son has proved its horo­log­i­cal prow­ess time and time again, and with the new Chanel Code Coco, it’s head­ing back to its fash­ion roots

#Legend - - CONTENTS / JULY | AUGUST -

With the new Chanel Code Coco, the French mai­son is head­ing back to its fash­ion roots

TO CALL CHANEL one of the world's largest fash­ion pow­er­houses is no un­der­state­ment. The sar­to­rial in­flu­ence of Gabrielle Chanel, boosted by Karl Lager­feld's mod­ern vi­sion, has made the Parisian la­bel one of the planet's most recog­nis­able. And for­get of-the-mo­ment fash­ion – if you're at all clothes- con­scious, you'll be able to in­stantly iden­tify the quilted Chanel Boy bags, the tweed jack­ets with con­trasted pip­ing and the shape of the No. 5 per­fume bot­tle.

But Chanel's in­domitable reach doesn't stop at fash­ion. Its foray into the world of horol­ogy is rel­a­tively re­cent, but the brand's watch game has been strong from the start. The de­but of the Boy.Friend a few years back was an over­all suc­cess. In 2016, the launch of the fi rst Chanel men's watch, the Mon­sieur, won rave re­views from even the most scep­ti­cal crit­ics due to the cred­i­bil­ity of its in­no­va­tive in-house move­ment, de­vel­oped with Ro­main Gau­thier. And of course, the J12 has al­ways been a firm favourite amongst the fash­ion set.

Code Coco was launched in 2017 dur­ing Paris Fash­ion Week and con­nects Chanel squarely to its fash­ion roots. The time­piece fea­tures a novel de­sign and is in­spired by the highly cov­etable 2.55 purse. Wear­ing the Code Coco, you're si­mul­ta­ne­ously wear­ing a watch, a piece of jewellery and a fash­ion state­ment on your wrist.

The name comes from the fact that the sto­ried

French mai­son is full of codes, a few of which are clearly ap­par­ent on the wrist­watch. For one, the Made­moi­selle clasp on the watch is orig­i­nally a sig­na­ture on the 2.55 hand­bag; the open­ing buckle lays on top of the rec­tan­gu­lar black dial and is fas­tened with a twist of the metal bar that dis­sects the dial into two halves.

The top half of the dial is dec­o­rated with a sin­gle di­a­mond in trib­ute to Gabrielle Chanel's love for the sparkling gem­stone (she once said: “If I have cho­sen the di­a­mond, it is be­cause it rep­re­sents, in its den­sity, the great­est value in the smallest vol­ume”), while the lower half in­di­cates the time. A third code is found in the quilted pat­tern on the bracelet. The choco­late mo­tif, an em­blem at Chanel since 1955, adds a graphic touch to the al­ready cool-look­ing watch.

Last year's launch in­cluded a stain­less-steel ver­sion with a sin­gle 0.5- carat di­a­mond and a fancier ver­sion in stain­less steel fea­tur­ing a bezel set with 52 bril­liant- cut di­a­monds. This year's re­lease is bolder and even more strik­ing. The Code Coco is now avail­able in a steel and black ce­ramic case, with one ver­sion set with one princess- cut di­a­mond on the dial and the other with a steel bezel set with an ad­di­tional 52 bril­liant- cut di­a­monds.

All ver­sions run on a high-pre­ci­sion quartz move­ment and are wa­ter-re­sis­tant to 30 me­tres. If you know your Chanel, de­code all th­ese stylish mes­sages on the Code Coco.

The Code Coco steel bezel is set with 52 bril­liant-cut di­a­monds; it fea­tures black lac­quer di­als, one set with a princess-cut di­a­mond, has a high-pre­ci­sion quartz move­ment and is wa­ter-re­sis­tant to 30 me­tres

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