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In a time where ev­ery­body has an on­line voice, Chi­nese dig­i­tal com­pany HY Link is rank­ing who’s le­git and who’s not and crown­ing China’s most in­flu­en­tial fash­ion­istas in an awards cer­e­mony pre­sented by Marc Ja­cobs

#Legend - - CONTENTS / JULY | AUGUST -

Decoding and cel­e­brat­ing China's dig­i­tal fash­ion in­flu­encers through al­go­rithm and search en­gines

WITH THE END­LESS stream of dig­i­tal data pen­e­trat­ing our lives daily, find­ing le­git­i­mate data is akin to find­ing a nee­dle in a haystack. It seems ev­ery­body is claim­ing to be the best in their field but how can one be sure of this, es­pe­cially when it comes to dig­i­tal per­son­al­i­ties? HY Link – China's largest dig­i­tal me­dia agency with US$10 bil­lion an­nual rev­enue – teamed up with Chi­nese dig­i­tal pow­er­house Ten­cent (with whom Google has just part­nered) and found a so­lu­tion to this prob­lem. By de­vis­ing an al­go­rithm util­is­ing spe­cific key words and pulling data from global search en­gines, they are able to fil­ter the raw on­line in­for­ma­tion and re­fine it down to get a statis­tic of gen­uine con­sumer pat­terns and trends.

The com­pa­nies are es­pe­cially fo­cused on fash­ion and within China, as they be­lieve fash­ion drives all con­sumer trends and is one of the most pow­er­ful cre­ative forces in the fu­ture of China. To cel­e­brate and reaf­firm their love for all things fash­ion and dig­i­tal, they hosted the five-year-strong an­nual HY­fash­ion Dig­i­tal Fash­ion Fes­ti­val, which took place in Shang­hai and was at­tended by China's top de­sign­ers, mod­els, blog­gers, me­dia and cre­atives. The event is split into two parts – the awards cer­e­mony and a char­ity gala.

Fol­low­ing in Karl Lager­feld's foot­steps from last year's event, this year Marc Ja­cobs pre­sented awards to win­ners from five cat­e­gories: Best Fash­ion Model, Best Fash­ion Pho­tog­ra­pher, the most in­flu­en­tial Blog­gers for Fash­ion and Life­style; and last but not least, Best Fash­ion De­signer.

Be­sides hon­our­ing the who's who of the fash­ion in­dus­try, HY Link is also an ad­vo­cate of help­ing those less priv­i­leged but with a dream to become the next big­gest fash­ion de­signer, pho­tog­ra­pher or model.

The pro­ceeds of their char­ity gala will fund a fash­ion schol­ar­ship which helps youths as­pir­ing to make their mark on the fash­ion in­dus­try and want­ing an op­por­tu­nity to hone their skills abroad to re­alise their dreams. If the fu­ture of fash­ion re­ally is Chi­nese, then this ini­tia­tive will cer­tainly pave the way for the next wave of bright young things.

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