SUNNIES
Business
“Never in my wildest dreams did I think we would get here,” writes Marketing Director Georgina Wilson on her Instagram page as she shared the opening of the 100th store of Sunnies Studios and Sunnies Specs in Cebu. “Still just as grateful for this store as our first one,” corroborates brand Creative Director, Martine Cajucom, on her own timeline.
Sunnies Studios is no longer just about the specs that they are wildly known for. Today, they are a complete lifestyle brand that branches out in different markets such as premium prescription eyewear (Sunnies Specs), food and beverage (Sunnies Café) and even children’s eyewear (Sunnies Specs Kids). To top it all off, their main eyewear lines are being endorsed by two of the biggest names in the enertaiment industry today: Liza Soberano and more recently, James Reid. This isn’t too shabby a predicament from a group that just started with ofthe-moment sunglasses that do not so near as break the bank.
And perhaps this is the most important facet to the group of Martine Cajucom, Georgina Wilson, Bea Soriano-Dee and Eric Dee, that aside from the enviable Wes Andersonlike lifestyle and desaturated retro-inspired daydream that they are now associated with, it’s that Sunnies Studios has democratized the aspiration for aesthetic and function in what is really the most Millennial way—supercharged with visuals that will make you want in on the action.
The proof of their success in reaching towards their very dynamic and fickle market in the business? One need to look far or go through kilometric-long end-of-the-day inventories, because the mere fact that their kiosks and stores are constantly buzzing with an excited energy, with people reaching out for frame after frame to try on and eventually walking away with the familiar paper bag, then it means that they are doing very, very well.
More than doing well, however, the team is setting their sights on the next big thing for the brand, whatever that may be. While a global placement is something they would like to see, they do not disregard the day-to-day. In fact, it is in this pockets of in-between that they stengthen the core of their brand, by communicating with the most important investor of their brand—you.—ARDC