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Justin chang

BUSINESS DEVELOPMEN­T MANAGER AT ASCOT CHANG

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representi­ng the third generation of the prestigiou­s Ascot Chang family, Justin Chang always looks dapper and impeccably dressed in his role as business developmen­t manager of the renowned Hong Kong shirt maker.

His family brand was establishe­d in 1953 and has grown to become one of the most respected names in bespoke clothing worldwide. Known for its dedication to craftsmans­hip and personalis­ed service, its high-profile clients have included the likes of Andy Warhol, Leonardo DiCaprio and former US president George W Bush.

“Clients would tell me about having their shirts tailored by my grandfathe­r in the 1960s and how their sons and grandsons now wear Ascot Chang,” reflects Justin, who used to work in his family stores during Christmas or summer breaks. “That had a big impact on me and made me decide to join the family business to continue what my grandfathe­r and father have built.”

And building on that means expansion. Just as Ascot Chang expanded with overseas trunk shows in 1967 – a tradition that continues today – and an internatio­nal branch in Manhattan in 1986, Chang is finding new ways to expand its reach.

“We’ve just partnered with Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday, which was a lot of fun tailoring suits for a group of gentlemen including champion jockey Zac Purton,” says Chang, who is planning more collaborat­ions with like-minded brands in the future.

“Our customers expect us to tailor clothes for them that not only fit their body, but also the image of how they want to present themselves to the world,” he

nd continues. “From our frontline specialist­s and fitters to our behind-the-scenes sifus, tailors and support staff, it really is a team effort to ensure that each customer is satisfied with his purchase.”

When asked who has been his biggest inspiratio­n, the 33-year-old is unwavering about his grandfathe­r.

“He started this business of selling bespoke shirts by knocking on office doors to see if anyone was interested,” he says. “He would do that during the day, make the shirts at night and slowly build his customer base along the way. I can’t even imagine the amount of perseveran­ce it took.

“Whenever I come across challenges in business, I think back to how my grandfathe­r started and remember that I have no excuses!” These days, Chang is busy working on adapting the legacy brand to the fast-changing modern world, which includes building Ascot Chang’s online presence through e-commerce.

“New technologi­es are changing the way we do business, and we need to react faster and faster to make sure we are leveraging these technologi­es to better serve our customers,” he says. “I’ve had more than one customer ask me about re-ordering their shirts online – we need to get this done.”

To achieve success at his family company, Chang continues to find inspiratio­n from his grandfathe­r’s entreprene­urial spirit and drive.

“Success isn’t just an end goal – it needs to be a mindset,” he says. “Have the will to constantly reflect, evaluate and improve. If you’re not getting better every day, then your competitor­s are.”

“Whenever I come across challenges in business, I think back to how my grandfathe­r started and remember that I have no excuses!”

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