PAINT IT RED

Dior com­bines in­tense colour and all-day com­fort in an ex­tra­or­di­nary new lip­stick

Prestige Hong Kong - - AGENDA - dior.com

IMBUED WITH THE spirit of cou­ture, Chris­tian Dior’s Rouge Dior Ul­tra Rouge trans­forms the ex­pe­ri­ence and ex­pres­sion of lip colour. “Dress your lips like a painter would glo­rify a can­vas [with some­thing that’s] easy to ap­ply and wear,” says Peter Philips, creative and image di­rec­tor for Dior Makeup, of this in­no­va­tive new lip­stick col­lec­tion. Dior chal­lenged its re­search teams to com­bine highly pig­mented colour with 12-hour wear and a hy­drat­ing for­mula, all with­out any tight­en­ing or dry­ing ef­fects, ex­plains Brigitte Noé, di­rec­tor of the brand’s For­mu­la­tion Lab­o­ra­to­ries. The re­sult is the first lip­stick that wears like an ink while be­ing ex­tremely com­fort­able. “Be­cause the for­mula acts as an over­print, like an ink tat­too­ing the lips [with] an ex­tremely weight­less coloured film, it en­abled me to de­velop new, highly sat­u­rated and lu­mi­nous shades,” Philips says. Ul­tra Rouge is avail­able in four shades with a semi-matte fin­ish: 999 Ul­tra Dior, a clas­sic red; 770 Ul­tra Love, a rich rasp­berry; 851 Ul­tra Shock, a heady bur­gundy; and 777 Ul­tra Star, a play­ful poppy. To com­plete the Rouge Dior Ul­tra Rouge look, 000 Ul­tra Light and 111 Ul­tra Night can be ap­plied to en­hance or neu­tralise the in­ten­sity of the lip colours. Four nail pol­ishes and six lip lin­ers round out the vi­brant col­lec­tion.

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