Digital Marketing Analyst

Weekend Weekly - - TRAVEL TRAVELOGUE -

Responsibilities

• Optimize Digital Marketing campaign and Facebook/Google promotion campaign performance, including KPIs setting and ROI tracking

• Assist with data collection and reporting

• Analyze data to make insight and suggest campaign strategy

• Plan, execute and measure experiments and conversion tests

Requirements

¥ Degree holder, preferably in Digital Marketing, Statistics or other related discipline

• 1-2 year working experience in digital marketing, statistics or analytics aspect

• Experience in Google Analytics, Facebook Analytics, BI tools would be advantageous ¥ Excellent communication skills and presentations skills for analysis result and suggestion

• With results-driven positive attitude ¥ Strong numeric and logical sense ¥ Strong Excel skills ¥ Good command of written and spoken Chinese and English

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