Iceland’s capital is putting the recession of 2008 and the volcanic eruption 2010 behind it as Reykjavík’s natural appeal gathers more sustainable economic support
uch like the rest of the world’s capital cities, Reykjavík is its country’s hub; it’s beating heart, its economic control room, its cultural instigator. Unlike the rest of the world’s capital cities though, Reykjavík remains one of the most picturesque, open, sparse and clean destinations that planet earth can boast.
And the planet would have every right to boast it as well. A trip to Reykjavík isn’t your stereotypical melee through bustling streets, traffic jams around every corner, or endless queues to capture a glimpse of various landmark attractions. It is instead a homage to the natural world at its very best.
Naturally, the city has incorporated infrastructure and economic prevalence into its organic make-up in order to keep the country ticking over throughout the decades, but it is no coincidence that its key financial driver even to this day is tourism. If any city had cause to fly the slogan ‘build it and they will come’ above the city gates, then surely it would be Reykjavík.
And they do come: tourists, business travellers, scientists, historians.
For a weekend break or a month of exploration, there isn’t a demographic that the city doesn’t attract. And for the lucky swathes who are actually sent to Reykjavík for ‘business’ each year, it is fair to assume that no amount of boardroom activity could detract from the overall ‘bizcation’ experience.
Engulfed by stunning coastline and uncountable peninsulas, coves, islands and volcanic architecture, “all around Iceland there is a multitude of experiences waiting and it has been exciting to see all the new product developments more diverse visitor accommodations, and activities on offer happening around the country”, as Gunnar Sigurðarson, Manager of Visit Iceland & Creative Industries at Promote Iceland enthuses. “We want to see the country continue to thrive but in a way that protects it at the same time. For tourists, Iceland is yet mostly undiscovered. Our message is simple: ‘Explore Iceland, go further, stay longer’.”
Blue Lagoon, Reykjanes