Bulgari along with Mercedes Benz presented the sixth amfAR Milano fundraiser in conjunction with the Milan Fashion Week. The blacktie gala, which was hosted by long-time amfAR supporter Heidi Klum, was held at La Permanente and featured a cocktail reception, dinner and a live auction of artwork and exclusive luxury items. Rosario Dawson, Jeremy Piven, Coco Rocha and many more, joined the Italian fashion community in Milan to help raise funds for amfAR’s innovative AIDS research programmes. The event that raised almost $1.5 million also saw a beautiful yellow gold watch from Bulgari’s iconic Bulgari Bulgari line for auction. The watch which was recently worn by Matthew McConaughey at the 2014 Emmy Awards was auctioned by actor Gale Harold and Heidi Klum. Additional guests included event chairs Goga Ashkenazi, Jean-Christophe Babin, Kenneth Cole, Milutin Gatsby and Vincent Roberti, as well as Bar Refaeli, Alessandra Ambrosio, Poppy Delevingne, Princess of Venice Clotilde Courau and Izabel Goulart among others.