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Piaget opened its largest flagship boutique in the United States on Beverly Hills’ famed Rodeo Drive. The evening also saw the debut of the ‘Extremely Piaget’ collection of extraordinary jewellery and timepieces, all inspired by archival designs from the 60s and 70s. Jessica Chastain was joined by Game of Thrones’ Natalie Dormer, Glee’s Dianna Agron, American Hustle’s Elisabeth Rohm, Hunger Games’ Meta Golding and Pretty Little
Liars’ Sasha Pieterse. Also in attendance were LA notables Sutton Stracke and Julia Sorkin, along with Decades’ founder Cameron Silver and celebrity stylist Jeff Kim. DJ and rock star royalty, Alexandra Richards, entertained the evening’s guests with a soundtrack featuring remixed classics from the 1970s. Created for Piaget’s 140-year anniversary and presented at this year’s Paris Biennale des Antiquaires, the Extremely Piaget collection features more than 120 pieces of watches and jewellery. The ‘Extremely Colourful’ pieces are highlighted with unique gold, turquoise and diamonds, while others feature emeralds and coloured gemstones. Marquise-cut diamonds are the signature of the ‘Extremely Sparkling’ pieces, ranging from red carpet necklaces to exotic ear cuffs.The evening’s celebration was held in partnership with the American Ballet Theatre (ABT), which marked its 75th anniversary.