Picchiotti: A Journey Of Design
It’s been a glorious 50-year journey for Picchiotti, founded by Giuseppe Picchiotti in 1967 in Valenza, Italy, an ancient Italian village known for jewellery-making. These 50 long years have clearly established and defined the brand’s reputation for dexterous craftsmanship, high quality and matchless artistry across the globe.
Hailing from a family of distinguished pharmacists, it took a lot of courage on the part of Giuseppe to resist his family’s wishes, and follow his dream of making jewellery. At 13 years of age, Giuseppe apprenticed in a small workshop in Valenza where he learnt the art of goldsmithy from famous artists of the time. Later, he enrolled at Valenza’s Istituto Professionale Orafo to gain further knowledge.
Giuseppe opened his atelier with his sister, Annamaria, who was, and still is, responsible for managing all administrative areas of the business. The solid partnership gave Giuseppe enough space and time to concentrate on creating designs and selecting diamonds and gemstones. He travelled all over the world to hunt for quality stones that would highlight his designs.
The Picchiotti atelier produces miniature works of art – and the sophisticated collections are created in-house, thus assuring excellence of execution and complete quality control from start to finish.
Known for its classical and elegant lines, Picchiotti’s jewellery pieces are considered as timeless heirlooms, fit to be passed on from one generation to the next.