BE­YOND COM­PARE...

Picchiotti: A Jour­ney Of De­sign

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It’s been a glo­ri­ous 50-year jour­ney for Picchiotti, founded by Giuseppe Picchiotti in 1967 in Valenza, Italy, an an­cient Ital­ian vil­lage known for jew­ellery-mak­ing. These 50 long years have clearly es­tab­lished and de­fined the brand’s rep­u­ta­tion for dex­ter­ous crafts­man­ship, high qual­ity and match­less artistry across the globe.

Hail­ing from a fam­ily of dis­tin­guished phar­ma­cists, it took a lot of courage on the part of Giuseppe to re­sist his fam­ily’s wishes, and fol­low his dream of mak­ing jew­ellery. At 13 years of age, Giuseppe ap­pren­ticed in a small work­shop in Valenza where he learnt the art of gold­smithy from fa­mous artists of the time. Later, he en­rolled at Valenza’s Isti­tuto Pro­fes­sion­ale Orafo to gain fur­ther knowl­edge.

Giuseppe opened his ate­lier with his sis­ter, An­na­maria, who was, and still is, re­spon­si­ble for man­ag­ing all ad­min­is­tra­tive ar­eas of the busi­ness. The solid part­ner­ship gave Giuseppe enough space and time to con­cen­trate on cre­at­ing de­signs and se­lect­ing di­a­monds and gem­stones. He trav­elled all over the world to hunt for qual­ity stones that would high­light his de­signs.

The Picchiotti ate­lier pro­duces minia­ture works of art – and the so­phis­ti­cated col­lec­tions are cre­ated in-house, thus as­sur­ing ex­cel­lence of ex­e­cu­tion and com­plete qual­ity con­trol from start to fin­ish.

Known for its clas­si­cal and el­e­gant lines, Picchiotti’s jew­ellery pieces are con­sid­ered as time­less heir­looms, fit to be passed on from one gen­er­a­tion to the next.

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