Shelly Purdy: Bring­ing Sto­ries To Life

Cana­dian jewellery de­signer SHELLY PURDY is well-known for her dis­tinct rings ex­ud­ing raw, pal­pa­ble en­ergy. Shelly is a nar­ra­tor of sto­ries and her cho­sen medium is gold and di­a­monds. For her, rings es­pe­cially are sym­bolic of a life­long com­mit­ment, love and com­pan­ion­ship; rings are a store­house of mem­o­ries – for a cou­ple’s happy mile­stones to­gether, or for sin­gle peo­ple who cher­ish the high points in their life. A gifted em­path, Shelly is a first-rate lis­tener and keeps note of sub­tle emo­tional nu­ances dis­cussed by her clients. Since day one of her jour­ney in the field of jewellery, Shelly has been part of sev­eral lov­ing nar­ra­tives, and she uses those sto­ries to cre­ate sym­bolic and rel­e­vant pieces of hand­made art.

In fact, she’s cur­rently craft­ing 25-year an­niver­sary bands for some cou­ples whose wed­ding and en­gage­ment rings she’d de­signed when she first started her bou­tique jewellery stu­dio in 1991 in Toronto’s fash­ion dis­trict.

Born in Whitby, On­tario, Shelly re­alised early on that she would be a jewellery artist. A trained gold­smith, her work is uniquely Cana­dian and glob­ally recog­nised. Her di­a­mond col­lec­tions and be­spoke de­signs cel­e­brate per­sonal mile­stones—the Op­u­lence com­mit­ment bands em­body the love of a life­time, and the Achieve­ment rings sym­bol­ise a woman’s ac­com­plish­ments.

In ad­di­tion, Shelly is also the ex­clu­sive de­signer for Maple Leaf Di­a­mond­sTM. In 2015, she paired with this pres­ti­gious di­a­mond brand to de­velop the Sea­sons col­lec­tion, which cel­e­brates all that is Cana­dian: the del­i­cate buds of spring, sparkling sum­mer lakes, earthy au­tumn for­est trails, and the beauty of win­ter’s gen­tly fall­ing snow.

Shelly’s car­ing na­ture ex­tends to en­vi­ron­men­tal pro­tec­tion and she is par­tic­u­lar about eth­i­cally mined di­a­monds of Cana­dian ori­gin. Her na­tional spirit, com­bined with the need to pro­mote art, has earned her the moniker of Di­a­mond Diplo­mat by the Cana­dian jewellery in­dus­try.

An award-win­ning jewellery de­signer, she is the re­cip­i­ent of the De Beers Di­a­monds To­day Award and has par­tic­i­pated as a fea­tured de­signer in Rio Tinto’s ‘Di­a­monds with a Story’ cam­paign that high­lights Canada’s Di­avik Di­a­mond Mine. Here’s her story as told to

The Cana­dian Sun­set ring in 14-karat white, rose and yel­low gold, with a 0.30-carat di­a­mond in the cen­tre and 0.13-carat di­a­mond sides. De­signed by Shelly Purdy for Maple Leaf Di­a­monds.

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