Shelly Purdy: Bringing Stories To Life
Canadian jewellery designer SHELLY PURDY is well-known for her distinct rings exuding raw, palpable energy. Shelly is a narrator of stories and her chosen medium is gold and diamonds. For her, rings especially are symbolic of a lifelong commitment, love and companionship; rings are a storehouse of memories – for a couple’s happy milestones together, or for single people who cherish the high points in their life. A gifted empath, Shelly is a first-rate listener and keeps note of subtle emotional nuances discussed by her clients. Since day one of her journey in the field of jewellery, Shelly has been part of several loving narratives, and she uses those stories to create symbolic and relevant pieces of handmade art.
In fact, she’s currently crafting 25-year anniversary bands for some couples whose wedding and engagement rings she’d designed when she first started her boutique jewellery studio in 1991 in Toronto’s fashion district.
Born in Whitby, Ontario, Shelly realised early on that she would be a jewellery artist. A trained goldsmith, her work is uniquely Canadian and globally recognised. Her diamond collections and bespoke designs celebrate personal milestones—the Opulence commitment bands embody the love of a lifetime, and the Achievement rings symbolise a woman’s accomplishments.
In addition, Shelly is also the exclusive designer for Maple Leaf DiamondsTM. In 2015, she paired with this prestigious diamond brand to develop the Seasons collection, which celebrates all that is Canadian: the delicate buds of spring, sparkling summer lakes, earthy autumn forest trails, and the beauty of winter’s gently falling snow.
Shelly’s caring nature extends to environmental protection and she is particular about ethically mined diamonds of Canadian origin. Her national spirit, combined with the need to promote art, has earned her the moniker of Diamond Diplomat by the Canadian jewellery industry.
An award-winning jewellery designer, she is the recipient of the De Beers Diamonds Today Award and has participated as a featured designer in Rio Tinto’s ‘Diamonds with a Story’ campaign that highlights Canada’s Diavik Diamond Mine. Here’s her story as told to
The Canadian Sunset ring in 14-karat white, rose and yellow gold, with a 0.30-carat diamond in the centre and 0.13-carat diamond sides. Designed by Shelly Purdy for Maple Leaf Diamonds.