The bracelet is a modern take on an Indian amulet worn by men. The central motif is the stylised form of Lord Ganesha, invoked during the beginning of an auspicious occasion. Interestingly, the elephant is also an integral part of South African culture. This piece is a remarkable representation of how two separate continents are bridged by this one icon.
Shah said, “Being a male Indian millennial, I remain connected with my culture and traditions. I noticed that Indian men tend to wear their watches and bracelets side by side and that gave me an idea to create a men’s bracelet – a modern Indian amulet. I created a sculpted feel of the Ganesha, where I was able to showcase the strength of platinum. I also incorporated Rudraksh beads that offer protection to the wearer from negative energies. Additionally, the red base metal adds an antique feel and signifies sensuality and purity.”