IN­DIAN AMULET

Adorn - - DESIGN AWARDS - By NI­HAL SHAH (2nd place in Pro­fes­sional Cat­e­gory)

The bracelet is a mod­ern take on an In­dian amulet worn by men. The cen­tral mo­tif is the stylised form of Lord Gane­sha, in­voked dur­ing the be­gin­ning of an aus­pi­cious oc­ca­sion. In­ter­est­ingly, the ele­phant is also an in­te­gral part of South African cul­ture. This piece is a re­mark­able rep­re­sen­ta­tion of how two sep­a­rate con­ti­nents are bridged by this one icon.

Shah said, “Be­ing a male In­dian millennial, I re­main con­nected with my cul­ture and tra­di­tions. I no­ticed that In­dian men tend to wear their watches and bracelets side by side and that gave me an idea to cre­ate a men’s bracelet – a mod­ern In­dian amulet. I cre­ated a sculpted feel of the Gane­sha, where I was able to show­case the strength of plat­inum. I also in­cor­po­rated Ru­draksh beads that of­fer pro­tec­tion to the wearer from neg­a­tive en­er­gies. Ad­di­tion­ally, the red base metal adds an an­tique feel and sig­ni­fies sen­su­al­ity and pu­rity.”

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