and women achievers wearing the Red Carpet collection 2018 walked the ramp at a fashion show held by Forevermark, the diamond brand from the De Beers Group. The unique fashion show was held at the Four Seasons Hotel, Mumbai.
Acknowledging De Beers’ three-year partnership with UN Women, Forevermark invited over 20 women who have contributed to women’s advancement and gender equality in their field of work, to walk the ramp. As part of this commitment, De Beers has invested $3 million to empower women in its diamond producing countries, across its business and in marketing campaigns.
Some of the powerful women walking the ramp as champions of gender equality, included Indian film-maker Ashwiny Iyer Tiwari; Lucky Morani, who promotes menstrual hygiene in villages through an NGO; lawyer Mrunalini Deshmukh; architect Soudamani Sawant, who provides education to domestic staff; and the fitness enthusiast Mala Mansukhani, who specialises in wellness for women above 60 years. A strong advocate of women empowerment, Bollywood star, Taapsee Pannu also graced the runway.
Speaking on the occasion, Forevermark India president Sachin Jain, said, “Today marks a very special occasion. We are celebrating diamonds that do good. While we refer to responsibility in all aspects of our business, as part of our commitment to the UN Women partnership, we are striving for the advancement of women and tonight marks the celebration of this initiative.”
In another event held in Vadodara, high-end jewellery brand Narayan Jewellers by Ketan and Jatin Chokshi, launched the exclusive Forevermark Artemis™ collection by couturier Bibhu Mohapatra, at their store, in April. The exquisite handcrafted collection, set with rare and responsibly sourced Forevermark diamonds, was inaugurated by Bollywood film star Fatima Sana Sheikh.
The cosmic-themed yellow and white gold line bears the sun, moon and stars illuminated with diamonds. The New York-based designer, who was present at the event to launch the collection, said, “I am happy to announce the launch of the Artemis™ collection, which is exclusively available in Vadodara at Narayan Jewellers.”