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and women achiev­ers wear­ing the Red Car­pet col­lec­tion 2018 walked the ramp at a fash­ion show held by Forever­mark, the di­a­mond brand from the De Beers Group. The unique fash­ion show was held at the Four Sea­sons Ho­tel, Mum­bai.

Ac­knowl­edg­ing De Beers’ three-year part­ner­ship with UN Women, Forever­mark in­vited over 20 women who have con­trib­uted to women’s ad­vance­ment and gen­der equal­ity in their field of work, to walk the ramp. As part of this com­mit­ment, De Beers has in­vested $3 mil­lion to em­power women in its di­a­mond pro­duc­ing coun­tries, across its busi­ness and in mar­ket­ing cam­paigns.

Some of the pow­er­ful women walk­ing the ramp as cham­pi­ons of gen­der equal­ity, in­cluded In­dian film-maker Ash­winy Iyer Ti­wari; Lucky Mo­rani, who pro­motes men­strual hy­giene in vil­lages through an NGO; lawyer Mrunalini Desh­mukh; ar­chi­tect Soudamani Sawant, who pro­vides ed­u­ca­tion to do­mes­tic staff; and the fit­ness en­thu­si­ast Mala Man­sukhani, who spe­cialises in well­ness for women above 60 years. A strong ad­vo­cate of women em­pow­er­ment, Bol­ly­wood star, Taapsee Pannu also graced the run­way.

Speak­ing on the oc­ca­sion, Forever­mark In­dia pres­i­dent Sachin Jain, said, “To­day marks a very spe­cial oc­ca­sion. We are cel­e­brat­ing di­a­monds that do good. While we re­fer to re­spon­si­bil­ity in all as­pects of our busi­ness, as part of our com­mit­ment to the UN Women part­ner­ship, we are striv­ing for the ad­vance­ment of women and tonight marks the cel­e­bra­tion of this ini­tia­tive.”

In an­other event held in Vado­dara, high-end jew­ellery brand Narayan Jew­ellers by Ke­tan and Jatin Chokshi, launched the ex­clu­sive Forever­mark Artemis™ col­lec­tion by cou­turier Bibhu Mo­ha­p­a­tra, at their store, in April. The ex­quis­ite hand­crafted col­lec­tion, set with rare and re­spon­si­bly sourced Forever­mark di­a­monds, was in­au­gu­rated by Bol­ly­wood film star Fa­tima Sana Sheikh.

The cos­mic-themed yel­low and white gold line bears the sun, moon and stars il­lu­mi­nated with di­a­monds. The New York-based de­signer, who was present at the event to launch the col­lec­tion, said, “I am happy to an­nounce the launch of the Artemis™ col­lec­tion, which is ex­clu­sively avail­able in Vado­dara at Narayan Jew­ellers.”

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