Magerit: The De­sign Czar

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If there has been a jew­ellery brand that has cho­sen to take an off­beat path, it is Magerit, a Span­ish com­pany head­quar­tered in Madrid. It was born to be dif­fer­ent! Magerit’s cre­ative jour­ney be­gan in 1994, and the co-founders, who came with a wealth of knowl­edge and ex­per­tise, wanted to in­fuse a level of artistry that dis­tinctly re­sem­bled Art Nou­veau sculp­tures. Strong, sinewy and sup­ple hu­man and bes­tiary forms serenely co­ex­ist in the po­etic im­agery de­picted in gold and gem­stones, bring­ing to life na­ture’s forces, old legends, and mytho­log­i­cal gures among oth­ers. DANIEL CALVO, the award­win­ning cre­ative di­rec­tor and one of the own­ers of Magerit, delves deeper into the de­sign phi­los­o­phy of this ex­cep­tional jew­ellery brand.

MAGERIT, mean­ing the place of many streams, is an an­cient name of Madrid that orig­i­nated dur­ing the Arab oc­cu­pa­tion.

Magerit was orig­i­nally founded by two pro­fes­sion­als with great ex­pe­ri­ence in the jew­ellery sec­tor, An­to­nio Calvo and Román Cano, and 24 years later, the com­pany still be­longs to both the fam­i­lies. Magerit, mean­ing the place of many streams, is an an­cient name of Madrid that orig­i­nated dur­ing the Arab oc­cu­pa­tion. True to its name, the jew­ellery brand Magerit draws in­spi­ra­tion from many cul­tures – past civil­i­sa­tions, themes from na­ture, art and mythol­ogy – to cre­ate ex­quis­ite and au­da­cious pieces of sculp­tural, wear­able art.

Magerit’s jew­ellery is at once identi able due to its sig­na­ture chis­elled and en­graved en­ti­ties. Co-owner Daniel Calvo re­veals that the founders of the com­pany loved art and “they thought that the best way to en­ter the jew­ellery mar­ket, that was full of sim­i­lar prod­ucts, was to make a prod­uct that was dis­tinc­tive, artis­tic and of high qual­ity. The cre­ative spirit and the de­sire for ex­cel­lence made it all pos­si­ble.”

Cre­ated in either 18-karat yel­low or white gold, the col­lec­tions are en­riched with di­a­monds of clar­ity VS1, colour G to H, pearls and coloured stones, care­fully se­lected in ac­cor­dance with the strictest qual­ity con­trols.

De­pend­ing on the theme, each piece that Magerit pro­duces is a per­fect study in hu­man and an­i­mal form – some are wiry and ex­i­ble, while

oth­ers mus­cu­lar and t. The as­ton­ish­ingly real and three-di­men­sional repli­ca­tion is cre­ated by Calvo and his six-mem­ber de­sign team, which com­prises a mix of jewellers and artists from other dis­ci­plines. Calvo adds: “My team and I con­stantly study hu­man and an­i­mal anatomy to en­able us to pro­duce col­lec­tions with com­plete pre­ci­sion and cred­i­bil­ity.”

The col­lec­tions are in­tri­cate and well-re­searched, and Calvo re­veals that from con­cept to cre­ation it takes one full year to de­velop a col­lec­tion. “We present a new line at the be­gin­ning of each year, and we usu­ally launch an­other smaller col­lec­tion dur­ing the sec­ond se­mes­ter of the year.”

Magerit takes pride in mak­ing top-qual­ity ar­ti­sanal jew­ellery. Each piece is hand­crafted in the com­pany’s Madrid work­shop and later scru­ti­nised for qual­ity checks, signed and en­graved with a se­rial num­ber, which guar­an­tees its ex­clu­siv­ity, de­sign and qual­ity.

Who is a Magerit con­sumer “Women who are look­ing for some­thing dif­fer­ent and have a strong per­son­al­ity; women who ap­pre­ci­ate the ex­clu­siv­ity of hand­crafted work and give pri­or­ity to qual­ity; women who want to own and wear a piece of art on a daily ba­sis as well as on spe­cial events. I’m sure that in the life of ev­ery wo­man there are dif­fer­ent facets and dif­fer­ent mo­ments. Magerit tries to nd an ap­pro­pri­ate jewel for each one of them,” Calvo rounds off.

With 100 re­tail doors in 26 coun­tries, Magerit’s main mar­kets are Europe and the Mid­dle East, but Calvo notes that the brand is plan­ning to ex­pand its foot­print in Asia and the United States.

The 18-karat gold pen­dant neck­lace from the Shadow col­lec­tion, set with di­a­monds and onyx, fea­tures the ma­jes­tic prowl­ing beast. Love is the ful­crum of most of Magerit’s col­lec­tions. The gold pen­dant neck­lace, ti­tled Juliet, from the Eter­nal...

In­spired by the Swan Lake bal­let, the el­e­gant Amanecer pen­dant neck­lace in 18-karat yel­low gold is adorned with white and green di­a­monds. The grand Gea neck­lace in 18-karat yel­low gold is spruced up with white and green di­a­monds, tan­zan­ite and sap­phires.

In­spired by Baby­lon, the yel­low gold pen­dant por­trays an im­pos­ing lion strolling in the jun­gle. Di­a­monds, emer­alds and lapis lazuli help evoke the mood. The En­cuen­tro (encounter) pen­dant neck­lace show­cases a wo­man and beast in a state of peace­ful...

From the lim­ited edi­tion col­lec­tion The Winged Beauty, this ex­quis­ite yel­low gold neck­lace is ex­pressed in white and green di­a­monds, sap­phires and tan­zan­ite.

18-karat yel­low gold Winged Beauty ear­rings ex­pressed in white and green di­a­monds, sap­phires and tan­zan­ite.

Amanecer ear­rings in 18-karat yel­low gold set with white and green di­a­monds.

Mis­te­rio ear­rings in yel­low gold set with di­a­monds and rain­for­est topaz.

The Hechizo pen­dant crafted in 18-karat yel­low gold is ar­tic­u­lated with di­a­monds and green tour­ma­lines.

The En­cuen­tro yel­low gold black rhodium ring, show­ing the beauty and the beast, is con­jured with di­a­monds and a large, faceted amethyst.

In­spired by the Swan Lake bal­let, the yel­low gold Amanecer ring is set with white and green di­a­monds.

The yel­low gold Valiente ring is en­hanced with black rhodium, di­a­monds and ru­bies.

De­pict­ing the beauty and grace of the horse, the Wild Spirit 18-karat gold black rhodium ring is set with black and white di­a­monds.

The life-like yel­low gold Veris ring from the Gea col­lec­tion is set with white and green di­a­monds.

Di­a­monds, enamel and red sap­phires breathe life into the Cen­tinela gold ring from the Black Essence col­lec­tion.

Ori­gen ear­rings crafted with 18-karat yel­low gold and sil­ver.

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