BRAND SYN­ERGY

Adorn - - GOINGS ON -

Kir­ti­lals,

a renowned jew­ellery re­tailer and man­u­fac­turer in South In­dia, has strength­ened its as­so­ci­a­tion with Forever­mark, the di­a­mond brand from the De Beers Group of Com­pa­nies, by launch­ing the brand at its jew­ellery store in Kochi, Ker­ala. Forever­mark di­a­monds are the world’s most care­fully se­lected di­a­monds, while Kir­ti­lals has a stan­dard for ex­cel­lence, cater­ing to jew­ellery and de­sign re­quire­ments of clients across the coun­try.

Cel­e­brat­ing this part­ner­ship, Su­raj Shan­taku­mar, di­rec­tor – busi­ness strat­egy, Kir­ti­lals, said, “We are hon­oured to have been part­ners with Forever­mark over the years at var­i­ous lo­ca­tions across South In­dia. Now we have fur­ther strength­ened our bond by as­so­ci­at­ing in yet an­other mar­ket in Kochi.”

Sachin Jain, pres­i­dent, Forever­mark In­dia, said, “Kir­ti­lals has been our trusted part­ners for over six years and we are de­lighted to associate with them yet again as we launch this jew­ellery store in Kochi.” At the Kir­ti­lals store, Forever­mark has cre­ated a black room en­clo­sure where a beau­ti­ful 7-carat Forever­mark di­a­mond is on display. A spe­cial laser light is passed through the cen­tre of this di­a­mond to show­case its bril­liance, and cus­tomers can wit­ness this as the light re­fracts through the di­a­mond across the room in a mul­ti­tude of colours mak­ing for a stun­ning vis­ual spec­ta­cle.

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