To accelerate the efforts to achieve universal sanitation coverage and to focus on the cleanliness of India, the Prime Minister of India had launched the Swachh Bharat Mission on 2nd October 2014. The mission focuses on the rural and urban areas primarily to achieve a cleaner India by 2019, as a fitting tribute to the 150th Birth Anniversary of Mahatma Gandhi, which in rural areas shall mean improving the levels of cleanliness.
The rural sanitation programme in India was introduced in the year 1954 as a part of the First Five-year Plan of the Government of India. The 1981 Census revealed rural sanitation coverage was only 1%. The International Decade for Drinking-water and Sanitation during 1981-90, began emphasising on rural sanitation. The Government of India introduced the Central Rural Sanitation Programme (CRSP) in 1986 primarily with the objective of improving the quality of life of the rural people and also to provide privacy and dignity to women. Financial incentives were provided to Below Poverty Line (BPL) households for construction and usage of individual household latrines (IHHL) in recognition of their hard work.
The focus of the Strategy is on ‘Swachh Bharat’ by providing flexibility to State Governments, by making Sanitation a state subject, taking into account State-specific requirements. The Government of India’s role would be to complement the efforts of the State Governments through the focused programme being given the status of a Mission, recognizing its dire need for the country. Emphasis is to be placed on awareness generation, triggering behaviour change and demand for sanitary facilities in Houses, Schools, Anganwadis, places of Community congregation, and for Solid and Liquid Waste Management activities. The Focus will be on triggering the demand and use of toilets through social and behavioral change communication and house to house interventions. The behavioral change communication should focus on triggering entire communities as community-based
Shri P. Ashok Gajapathi Raju, Hon’ble Union Minister of Civil Aviation, Dr. Guruprasad Mohapatra, Chairman, AAI, Shri Anuj Aggarwal, MEMBER(HR)-AAI and other officials of AAI at Plantation drive