Khadi represents India with pride. The PM exalted and ennobled khadi, asking people to make use of it in their life and living. Massive efforts are under way to revive khadi and give public patronage for it.
Khadi in India’s culture: Khadi is a symbolic cloth of India. PM Narendra Modi, on his visit to China, presented to its president Xi Jinping a jacket made of khadi. To America’s President Barack Obama also, he presented the Gita that was wrapped in khadi.
So, khadi represents India with pride The PM, in his Mann-ki-Baat address, exalted and ennobled khadi, asking people to make use of it in their life and living. Now, massive efforts are under way to revive khadi and give public patronage for it.
Soaring sales: The KVIC data show that sale of khadi units has risen by 14 per cent, amounting to
Rs. 36,425 crore during 2015-16. But, despite this rise, the share of
khadi against the other clothes is 0.5 per cent only. To boost the sale further, all kinds of uniforms for schools (creating a taste for the livery of freedom in children), offices, railways, ports and hospitals need to be made of khadi, compulsorily.
Special exhibitions must be organised, as was done on 13 April 2016 (the establishment day of Khadi Gramodyog) which increased the sale by 60 per cent - youths and women being the principal buyers.
In 2015, 35,000 Indian national flags were made of khadi, earning profit of Rs. 1.5 crore.
Today, with the world getting more environment conscious, there is a need to canvass and drum up khadi’s eco-friendly quality and revamp its management and sale.
Opportunities created by KVIC through solar charkhas in Varanasi.