In­dian wom­enswear mar­ket to beat menswear by 2025

Apparel Online - - India Canvas -

Ac­cord­ing to a re­port ti­tled, ‘Women’s Ap­parel Land­scape in In­dia’ by Aven­dus Cap­i­tal, the women’s ap­parel mar­ket will over­take menswear by the year 2025. The re­port claims that Women’s ap­parel which ac­counted for Rs. One lakh crore of the Rs. 2.6 lakh crore ap­parel mar­ket in 2015 is grow­ing at 11 per cent CAGR, while the branded seg­ment is notic­ing a 20 per cent growth.

It also high­lights un­der­stand­ing of women’s shop­ping be­hav­iour, a sig­nif­i­cant shift to­wards branded ap­parel and the var­i­ous dis­tri­bu­tion chan­nels avail­able in the mar­ket. Women’s branded ap­parel mar­ket is ex­pected to grow at around 20 per cent, rais­ing its share of the to­tal mar­ket to over 40 per cent.

The re­port at­trib­uted the growth to fac­tors such as the en­try of branded play­ers in­clud­ing for­eign la­bels, in­crease in num­ber of work­ing women and spend­ing power, ease of re­tail trade and the shift to ready-to-wear and as­pi­ra­tionbased shop­ping.

“Im­pul­sive buy­ing, on­line and digital shop­ping, avail­abil­ity of a plethora of niche brands and the in­flu­ence of so­cial me­dia are also chang­ing the women’s ap­parel land­scape,” said Abha Agar­wal, Di­rec­tor – In­vest­ment Bank­ing, Aven­dus Cap­i­tal, adding, “I be­lieve ease of pay­ment, the grow­ing con­cept of visual mer­chan­dis­ing and seam­less shop­ping and delivery ex­pe­ri­ence will make the women’s ap­parel mar­ket more at­trac­tive go­ing for­ward.”

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