Bedsheet: Good demand across home furnishing product range
Bedsheet is one such product category in home furnishing which is observing good demand. In-fact bedsheets are becoming the new luxury necessity of the consumers worldwide, and have helped in the revival of the Indian exporters catering majorly to international markets such as the US and Europe...
Bedsheet is one such product category in home furnishing which is observing good demand. In-fact bedsheets are becoming the new luxury necessity of the consumers worldwide, and have helped in the revival of the Indian exporters catering majorly to international markets such as the US and Europe. With the increasing cotton and yarn prices emerging as major concern for these players, resurgence in the basic bedsheet segment provides a new ray of hope to them. Overall, Indian manufacturers are satisfied with this rising demand.
The demand was and is always higher for basic and plain products in the overseas market, like cotton is a leading key fabric for bedsheets because of its durability, comfort and breathability qualities. India, China and Pakistan are the principal players in the global bed linen industry. These nations contribute around 60 per cent of the total bed linen exports. Countries like Turkey and Portugal are also occupying a decent amount of the market share due to their geographical positioning and are giving tough competition to Indian exporters in high-end bed section.
“Basic is the new trend in the US market, with little bit of stripes and ethnic prints going with the flow of our buyers’ needs who purchase a decent amount of our total production,” shared Abhinnav, Director, By Adab, Delhi. He further added that they are producing and exporting 100 per cent Egyptian cotton, joint-less stitching, which keep the bed linen running for a longer period of time. For better control over quality of final products, they ensure that even the yarn quality is the best. The company’s total production of bedsheets goes up to 60 per cent, and it caters to US, Europe, UK and domestic markets as well. It also offers bed sheets with self-cleaning technology which do not require any kind of detergent washing until the bedsheet has any kind of tough stain for which mild detergent wash might be required. Its Eucacel bedsheets are rich in multivitamin benefits which will be helpful to keep human bodies healthy. These bedsheets are made from the finest fabric with high thread count ranges. In Abhinnav’s words, “We give fabric the best of eco-friendly process as per the international standards.”
Offering a variety of bedsheets like wider width, fitted, antimicrobial finish, Shree Lakshmi Cotsyn, Kanpur, has bedsheets comprising nearly 40 per cent of its total home furnishing production. Working with all top brands, retailers across the globe, Alok Aggarwal, ED of the company agrees that demand is still more for the basic segment. He shared, “We are getting quite good response for basic as well as CVC cotton-based bedsheets. As far as demand of special finish is concerned, there is as such no enthusiasm on the demand side. No matter how good is the finish, it has limited life maximum up to 10 washes. So, requirement and volume business is for 500 thread count, 1000 – 2000 thread count and we focus on the same.” He further added that bedsheet business has good growth.
Some of the exporters feel that there is impact on bedsheet business too but it is less than other product categories like cushions, pillow covers etc. Dealing with complete range of home furnishing products, Amit Bhandari, Director,
PAS Home Textiles, Jaipur shared, “There is some negative impact on demand, despite bedsheets being the least affected products in our entire product range.” The company is exporting its products to South America, Australia, New Zealand etc.
Ahmedabad, which is known for its strength of cotton fabric and processing, has some companies doing really well in bedsheets and they are optimistic about further growth in this product category. One of them is six decades old CA Patel Textiles. One of the well-known company of Ahmedabad, CA Patel Textiles is producing bedsheets from last many decades and is one of the best vendors for Sleepwell brand. It also has its own
Some of the exporters feel that South
Latin America are emergent markets for Indian exporters. High purchasing power, on-time payments, increasing demand for Indian bed linens, are some of the significant factors which are attracting more exporters to these markets, whereas India’s existing markets are as usual the UK and US.
brand of bedsheets by the name of ‘CAPS’ and is engaged in exports too. Swapnil Patel, Director of the company briefed, “Our strong relation with Sleepwell, India’s most famous brand of mattresses shows how dedicated we are about timely delivery and quality. We export bedsheets to various countries and the main demand is for cotton-based bedsheets. Having expertise in fabric gives us expertise in bedsheets. We are able to manage any order of bedsheets no matter how big or difficult it is.” He further added that the company is having potential to offer bedsheets ranging from Rs. 300 to Rs. 3,000 which include various thread count of pure cotton, cottonpolyester, CVC, jacquard etc.
The company has three designers for fabric as well as bedsheet designs and also takes services of freelancers. Having turnover of almost Rs. 300 crore, the company has 70 per cent share in the bedsheet business. Despite being dependent on outsourcing for grey fabric to process, the company claims that it is cost-effective compared to vertical set-ups/ mills and has better control over quality. It has 200 stitching machines for bedsheets and a few other machines for other range of home products.
The trending hues
Neutral and dark shades are currently ruling the bedsheet market like beige, grey, off white, lighter shades of blues and dark colours like navy blue and wine colour. Amit feels that there is no as such dedicated colour or trend having fixed demand and mix is being liked by buyers. Vaishali Thapa, Director, Sharda Bimla Devi Hastakshar Foundation Trust, Gurgaon, observes that there is huge demand for colours like indigo, neutral colours followed by black, brown, grey, teal, turmeric, maroon and red. Vaishali also has experience of working with Crate and Barrel International Sourcing India, Fab Furnish. She started her own business 4 years ago and is still doing reasonable business.
Organic: The growing vogue
Organic is a growing trend in bedsheet business and start-ups are venturing into the same. “‘It’s time to give back’ is the new vogue which is attracting more buyers towards us,” said Navya Khanna of Sadyaska, a Delhi-based organic bedding manufacturer. Texuara, Jaipur is also a GOTS certified company which is dealing in 100 per cent organic bedding products. The company produces 1,000 pieces monthly and is now eyeing the domestic market. Manuj Therapanti, Director, Texaura, says, “We have seen good demand of organic cottonbased bedsheets and it will continue to remain so in overseas as well as domestic markets.”
Beautifully displayed bed linen by D’Decor, Mumbai. Though most of the demand in overseas market is for basic bedsheets, some of the companies are doing well in value addition also
Overall, domestic market is doing good and demand for bedsheets is also growing. CA Patel Textiles, Ahmedabad, is one of the best bedsheet vendors for Sleepwell brand