Process Houses also going for Dig­i­tal Print­ing ca­pa­bil­i­ties! Bee. K. Bee Prints is a shin­ing ex­am­ple

Apparel Online - - Technique Update -

In­dus­try experts feel that dig­i­tal print­ing will ul­ti­mately be quite suc­cess­ful with mills as the mills al­ready have all kinds of in­fra­struc­ture, be it prepara­tory, fin­ish­ing, etc. By in­stalling this printer, mills can be­come cost­ef­fec­tive by at least 10 to 15 per cent com­pared to the un­or­ga­nized play­ers in the dig­i­tal print­ing seg­ment. A fa­mous com­pany, Shri­jee Life­style, Mum­bai, is an ex­am­ple in this re­gard; and now Bee. K. Bee. Prints, Farid­abad – one of the best process houses in Delhi-NCR – is also geared up to add dig­i­tal print­ing. The com­pany al­ready has ex­per­tise in ro­tary print­ing, and there­fore plans to in­vest ap­prox­i­mately Rs. 5 crore in the dig­i­tal print­ing set-up.

Aman Ba­tra, Di­rec­tor of Bee. K. Bee Prints, shared with Ap­parel On­line, “We are plan­ning for at least 8 to 10 thou­sand me­tres per day in dig­i­tal print­ing, only then it will be vi­able for us. Dig­i­tal print­ing will help our clients to re­duce cost. We will try to of­fer dig­i­tal in a way that it is not niche and is in vol­ume, to of­fer it at bet­ter price. An­other rea­son is not to miss the small quan­ti­ties like 1,000 or even 2,000 me­tres, as some­times we miss such or­ders de­spite our wish to do those small or­ders. And such small or­ders are eas­ily pos­si­ble on dig­i­tal ma­chines.” He fur­ther added that there is some­thing like tran­sit in dig­i­tal tech­nol­ogy. De­spite the re­cent and con­sis­tent growth in dig­i­tal print­ing, this print­ing can never re­place the ro­tary print­ing. Dig­i­tal print­ing has cre­ated its own space. Re­ac­tive print rate is nor­mally Rs. 60 to 65 per me­tre while we have to tar­get a price bracket of Rs. 75 to 85 per me­tre if we choose to go for un­lim­ited colours so that the dif­fer­ence is not more.

Cur­rently the se­nior team of Bee. K. Bee

Prints is study­ing dig­i­tal. Anuj Ba­tra, the other Di­rec­tor of the or­ga­ni­za­tion com­ments, “No doubt that dig­i­tal print­ing is the lat­est tech­nol­ogy, but so far we don’t find that dig­i­tal print­ing is as sta­ble as ro­tary print­ing. There are some disad­van­tages too like heads in dig­i­tal print­ing is still an is­sue, re­quir­ing heavy in­vest­ment. There is no ro­bust or sta­ble tech­nol­ogy in dig­i­tal print­ing.” The com­pany mainly works for In­di­tex through top gar­ment ex­porters of Delhi-NCR and few from Ban­ga­lore have two units in Farid­abad, one for dye­ing pro­cess­ing and the other for print­ing. Cur­rently hav­ing a turnover of Rs. 150 crore per year, the com­pany is now look­ing for sta­ble growth.

Team Bee. K. Bee. Prints: (L-R) – Anuj Ba­tra, Aman Ba­tra and Sumant Ba­tra

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