Process Houses also going for Digital Printing capabilities! Bee. K. Bee Prints is a shining example
Industry experts feel that digital printing will ultimately be quite successful with mills as the mills already have all kinds of infrastructure, be it preparatory, finishing, etc. By installing this printer, mills can become costeffective by at least 10 to 15 per cent compared to the unorganized players in the digital printing segment. A famous company, Shrijee Lifestyle, Mumbai, is an example in this regard; and now Bee. K. Bee. Prints, Faridabad – one of the best process houses in Delhi-NCR – is also geared up to add digital printing. The company already has expertise in rotary printing, and therefore plans to invest approximately Rs. 5 crore in the digital printing set-up.
Aman Batra, Director of Bee. K. Bee Prints, shared with Apparel Online, “We are planning for at least 8 to 10 thousand metres per day in digital printing, only then it will be viable for us. Digital printing will help our clients to reduce cost. We will try to offer digital in a way that it is not niche and is in volume, to offer it at better price. Another reason is not to miss the small quantities like 1,000 or even 2,000 metres, as sometimes we miss such orders despite our wish to do those small orders. And such small orders are easily possible on digital machines.” He further added that there is something like transit in digital technology. Despite the recent and consistent growth in digital printing, this printing can never replace the rotary printing. Digital printing has created its own space. Reactive print rate is normally Rs. 60 to 65 per metre while we have to target a price bracket of Rs. 75 to 85 per metre if we choose to go for unlimited colours so that the difference is not more.
Currently the senior team of Bee. K. Bee
Prints is studying digital. Anuj Batra, the other Director of the organization comments, “No doubt that digital printing is the latest technology, but so far we don’t find that digital printing is as stable as rotary printing. There are some disadvantages too like heads in digital printing is still an issue, requiring heavy investment. There is no robust or stable technology in digital printing.” The company mainly works for Inditex through top garment exporters of Delhi-NCR and few from Bangalore have two units in Faridabad, one for dyeing processing and the other for printing. Currently having a turnover of Rs. 150 crore per year, the company is now looking for stable growth.
Team Bee. K. Bee. Prints: (L-R) – Anuj Batra, Aman Batra and Sumant Batra