Brands with multifarious experiences
Some of the brands/designers with similar kind of market segment state different experiences about this print’s demand. Lakshita, one of the famous Indian womenswear brand by Kavita Women Wear, Noida, is having 45 stores in North India. Pushpendra Singh, Merchandiser of the company informed AOI, “Regarding digital printing, currently there is not too much enthusiasm in the domestic market. From last two months, we are not using our digital printing infrastructure. Yes, earlier, it had become the market sensation but not now. I feel that the primary reason for this has been the availability of same type of prints at a cheaper price which are in fact not digital.”
Gagandeep Singh, Designer,
Tagus brand (Tagus Global LLP, Gurgaon), states a contradictory opinion, “Digital printing is quite in nowadays. There are a variety of overall prints but some of them are outdated now and the newness is being offered by digital.” The company having expertise in design, different kinds of printing including hand prints too, has vertical operations.