Calvin Klein's Madi­son Av­enue store gets Ster­ling Ruby's makeover

Apparel Online - - Fashion Resource -

PVH-owned Calvin Klein has teamed up with con­tem­po­rary Amer­i­can artist, Ster­ling Ruby to over­haul the re­tail ex­pe­ri­ence at its stores. The Madi­son Av­enue out­let in New York that re­opened its doors with a bright makeover is the first store to dress up in the new CK style. The 3-storey lo­ca­tion has been turned into an up­beat ‘world of yel­low’, paint­ing ev­ery­thing from walls, pipes to sup­port beams in the colour. Ruby has also added in­to­na­tions of red tex­tile scaf­fold­ings hang­ing from the ceil­ing, dis­play shelves in woody brown and some in shades of green act­ing as ac­cents in the space. The re­colour­ing of the store is starkly dif­fer­ent from its old min­i­mal look and rep­re­sents a new dawn for the la­bel. The amped up store will also be host­ing home dé­cor prod­ucts like vin­tage quilts, ce­ramic cof­fee mugs in con­junc­tion with Calvin

Klein’s bed­ding col­lec­tion.

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