Calvin Klein's Madison Avenue store gets Sterling Ruby's makeover
PVH-owned Calvin Klein has teamed up with contemporary American artist, Sterling Ruby to overhaul the retail experience at its stores. The Madison Avenue outlet in New York that reopened its doors with a bright makeover is the first store to dress up in the new CK style. The 3-storey location has been turned into an upbeat ‘world of yellow’, painting everything from walls, pipes to support beams in the colour. Ruby has also added intonations of red textile scaffoldings hanging from the ceiling, display shelves in woody brown and some in shades of green acting as accents in the space. The recolouring of the store is starkly different from its old minimal look and represents a new dawn for the label. The amped up store will also be hosting home décor products like vintage quilts, ceramic coffee mugs in conjunction with Calvin
Klein’s bedding collection.