KS En­ter­prises ini­ti­ates kids’ beach­wear

Apparel Online - - Industry Wire -

Adding new prod­uct cat­e­gory is al­ways a good op­tion to at­tract ex­ist­ing as well as new buy­ers. Com­plet­ing 25 years of its in­cep­tion, Noida-based KS En­ter­prises re­cently ini­ti­ated kids’ beach­wear. Fo­cus­ing more on value ad­di­tion, the ex­porter has also come up with scarves with a patch and patch with foil print­ing. Pra­bodh Sadh, Di­rec­tor of the com­pany in­formed, “Our dif­fer­ent cus­tomers shared with us that ev­ery­body of­fers gar­ments for women and teenagers but no­body is do­ing beach­wear for kids. Kids fre­quently visit beaches, so there should be spe­cific gar­ments for them, and we thought to come up with such prod­ucts. We are al­ready ma­jorly into the busi­ness of re­sortwear and beach­wear, so kids’ beach­wear was not difficult for us.” He also added that patch with the foil is a very exclusive prod­uct and it is in high demand es­pe­cially in the Euro­pean coun­tries. Pra­bodh shared that depend­ing on the suc­cess of this new col­lec­tion, he will de­cide whether to de­velop it fur­ther or not.

“The col­lec­tion we started has much scope and there are am­ple things to do, like we can do dig­i­tal print­ing on the same prod­ucts. But it all de­pends on the buy­ers’ re­sponse,” said Pra­bodh. Us­ing 100 per cent cot­ton fab­ric, the com­pany can of­fer any blend as per the buyer demand.

This Sedex-cer­ti­fied com­pany is now also fo­cus­ing on hand em­broi­dery in its other prod­ucts.

Pra­bodh Sadh (L) and S Chan­dra of KS En­ter­prises

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