KS Enterprises initiates kids’ beachwear
Adding new product category is always a good option to attract existing as well as new buyers. Completing 25 years of its inception, Noida-based KS Enterprises recently initiated kids’ beachwear. Focusing more on value addition, the exporter has also come up with scarves with a patch and patch with foil printing. Prabodh Sadh, Director of the company informed, “Our different customers shared with us that everybody offers garments for women and teenagers but nobody is doing beachwear for kids. Kids frequently visit beaches, so there should be specific garments for them, and we thought to come up with such products. We are already majorly into the business of resortwear and beachwear, so kids’ beachwear was not difficult for us.” He also added that patch with the foil is a very exclusive product and it is in high demand especially in the European countries. Prabodh shared that depending on the success of this new collection, he will decide whether to develop it further or not.
“The collection we started has much scope and there are ample things to do, like we can do digital printing on the same products. But it all depends on the buyers’ response,” said Prabodh. Using 100 per cent cotton fabric, the company can offer any blend as per the buyer demand.
This Sedex-certified company is now also focusing on hand embroidery in its other products.
Prabodh Sadh (L) and S Chandra of KS Enterprises