Ra­jka De­signs grow­ing on mul­ti­ple fronts

Apparel Online - - Industry Wire -

Ap­parel ex­porters do­ing niche gar­ments al­ways have an edge com­pared to others. One such com­pany is Ra­jka De­signs. The Ahmed­abad-based ex­port house, wit­ness­ing 40 to 50 per cent growth ev­ery year, is fur­ther ex­pand­ing on var­i­ous fronts. Us­ing hand­made fab­ric like khadi, hand­loom with hand em­broi­dery and other craft works, the ex­port house is ex­pand­ing its stitch­ing ca­pac­ity, ex­plor­ing tra­di­tional weav­ing tech­niques and fo­cus­ing on do­mes­tic mar­ket too.

The com­pany started in early 1980 by Ra­jshree Sarab­hai is hav­ing clients like Muji from Ja­pan and De­signer Guild from UK. Cur­rently, it has a ca­pac­ity of 5,000 gar­ments (wom­enswear – wo­ven) and 1,000 quilts per month. Samvit Sarab­hai, Di­rec­tor and sec­ond gen­er­a­tion of the com­pany in­formed Ap­parel On­line, “We are al­ready as­so­ci­ated with ar­ti­sans based in Kutch, Ahmed­abad and south­ern Ra­jasthan. Now we are go­ing to iden­tify more tra­di­tional tech­niques like ‘ikat’ and will work closely with the weavers of Andhra Pradesh and West Ben­gal. We see this seg­ment as a great po­ten­tial and it will give us more de­sign op­tions. We are also go­ing to dou­ble our stitch­ing ca­pac­ity, it may take some time but as we are grow­ing, we have to in­crease the pro­duc­tion.”

Ra­jka De­signs is ob­serv­ing in­creased in­ter­est glob­ally in its niche kinds of prod­ucts as Samvit says that even top brands are also tak­ing in­ter­est in these kinds of prod­ucts since they have sus­tain­able lines and align with the

In­dian crafts. The com­pany was ear­lier 100 per cent EOU, but now it is into do­mes­tic also with its own brand.

“Our idea is that we have to al­ways give high qual­ity and tar­get the high-end mar­ket where end cus­tomers re­ally value hand­made skills. Scale is not a pri­or­ity for us com­pared to qual­ity and niche fo­cus. We are work­ing as well as ap­proach­ing top buy­ers who can ap­pre­ci­ate our work,” con­cluded Samvit.

Samvit Sarab­hai, Di­rec­tor, Ra­jka De­signs

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