Rajka Designs growing on multiple fronts
Apparel exporters doing niche garments always have an edge compared to others. One such company is Rajka Designs. The Ahmedabad-based export house, witnessing 40 to 50 per cent growth every year, is further expanding on various fronts. Using handmade fabric like khadi, handloom with hand embroidery and other craft works, the export house is expanding its stitching capacity, exploring traditional weaving techniques and focusing on domestic market too.
The company started in early 1980 by Rajshree Sarabhai is having clients like Muji from Japan and Designer Guild from UK. Currently, it has a capacity of 5,000 garments (womenswear – woven) and 1,000 quilts per month. Samvit Sarabhai, Director and second generation of the company informed Apparel Online, “We are already associated with artisans based in Kutch, Ahmedabad and southern Rajasthan. Now we are going to identify more traditional techniques like ‘ikat’ and will work closely with the weavers of Andhra Pradesh and West Bengal. We see this segment as a great potential and it will give us more design options. We are also going to double our stitching capacity, it may take some time but as we are growing, we have to increase the production.”
Rajka Designs is observing increased interest globally in its niche kinds of products as Samvit says that even top brands are also taking interest in these kinds of products since they have sustainable lines and align with the
Indian crafts. The company was earlier 100 per cent EOU, but now it is into domestic also with its own brand.
“Our idea is that we have to always give high quality and target the high-end market where end customers really value handmade skills. Scale is not a priority for us compared to quality and niche focus. We are working as well as approaching top buyers who can appreciate our work,” concluded Samvit.
Samvit Sarabhai, Director, Rajka Designs