Levi's ‘Chat­bot' to as­sist con­sumers find the right jeans fit

Apparel Online - - Fashion Resource -

Denim brand Levi’s has launched an ar­ti­fi­cial in­tel­li­gence-based Chat­box tool called ‘Vir­tual Stylist’, which is avail­able on the brand’s web­site and Face­book Mes­sen­ger. Vir­tual Stylist uses the ex­pe­ri­ence of in-store stylists to help the users de­ter­mine which pair of jeans would fit them best. The per­son­al­iza­tion is done through the in­built tech­nol­ogy pro­vided by TrueFit, a US-based soft­ware com­pany. The Chat­box, pro­vided by mode.ai, will col­lect all the data and in­te­grate it with TrueFit tech to de­liver per­son­al­ized rec­om­men­da­tions. The users will re­ceive fash­ion ad­vice through a voice guide on their lap­tops or mo­biles, claims Levi’s. Sim­i­lar to the Chat­box tool, Levi’s is fur­ther aim­ing to push in­vest­ments in new tech­nolo­gies to ac­cel­er­ate its e-com­merce busi­ness.

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