Amer­i­can Ea­gle Out­fit­ters to de­but in In­dia next year

Apparel Online - - Retail Current -

Amer­i­can Ea­gle Out­fit­ters

Inc., an Amer­i­can cloth­ing and ac­ces­sories re­tailer, is all set to make its de­but in In­dia. The fash­ion re­tailer re­cently signed a li­cense agree­ment with Aditya Birla Fash­ion and Re­tail Lim­ited (ABFRL), a re­tail ven­ture of

In­dian con­glom­er­ate Aditya Birla Group, to launch its stand­alone stores in In­dia.

By virtue of the agree­ment,

ABFRL now has the ex­clu­sive rights to re­tail the Amer­i­can Ea­gle Out­fit­ters and Aerie brands in In­dia through phys­i­cal stores and on­line stores.

ABRFL was in talks with

Amer­i­can Ea­gle Out­fit­ters for the col­lab­o­ra­tion from past many months. Andrew McLean, EVP – Global Com­mer­cial Op­er­a­tions averred, “Aditya Birla, with its vast mar­ket ex­pe­ri­ence and broad re­tail ca­pa­bil­i­ties, of­fers a great plat­form for both our brands AE jeans col­lec­tions and ca­sual Amer­i­can style to cre­ate the niche in the In­dian mar­ket.”

The com­pany sees In­dia as a coun­try with a vi­brant econ­omy which is grow­ing rapidly. The In­dian mar­ket of­fers great busi­ness op­por­tu­ni­ties for in­ter­na­tional brands, thanks to its largest youth pop­u­la­tion in the world. The first two Amer­i­can Ea­gle Out­fit­ters stores will be opened in the two Tier I cities, Mum­bai and Delhi, in September 2018. Cur­rently, the com­pany op­er­ates more than 1,000 Amer­i­can Ea­gle Out­fit­ters and Aerie stores in the US, Canada, Mex­ico, China and Hong Kong. The brands are also avail­able in over 190 in­ter­na­tional lo­ca­tions op­er­ated by li­censees in 24 coun­tries.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.