Tirupur's ef­forts to clean Noyyal river are be­ing highly lauded

Apparel Online - - Sustainability -

One of the re­cent sus­tain­able ini­tia­tives taken up by Tirupur has be­come an out­stand­ing ex­am­ple of a good ground-level col­lec­tive and sus­tain­able ef­fort send­ing out a pos­i­tive mes­sage to the en­tire in­dus­try. Udu­malai K. Rad­hakr­ish­nan, An­i­mal Hus­bandry Min­is­ter of Tamil Nadu in­au­gu­rated a pro­ject in which al­most 18 dif­fer­ent as­so­ci­a­tions like Tirupur Ex­porters’ As­so­ci­a­tion (TEA), Dy­ers As­so­ci­a­tion of Tirupur, Knit Cloth Man­u­fac­tur­ers As­so­ci­a­tion among other in­dus­try bod­ies joined hands to clean the nine kilo­me­tre stretch of the river Noyyal . These bod­ies will share com­mon ideas, and con­trib­ute ac­tively with their equip­ment and work­force for the cause. Nearly 8 earth movers are be­ing used for this ex­er­cise which will con­tinue for al­most 15 days. The mem­ber units of all in­dus­trial as­so­ci­a­tions in the clus­ter would be col­lec­tively bear­ing the pro­jected ex­pen­di­ture of Rs. 30 lakh for this ma­jor drive. It is also worth men­tion­ing here that about a month ago, Tamil Nadu Pol­lu­tion Con­trol Board (TNPCB) tem­po­rar­ily sealed a CETP and its mem­ber tex­tile dye­ing and bleach­ing units for pol­lut­ing Noyyal. Talk­ing to Ap­parel On­line,

T R Vi­jayaku­mar, Gen­eral Sec­re­tary of TEA, shared how the idea was gen­er­ated, “TEA and one other body were al­ready putting some ef­forts to clean Noyyal but with the mo­ti­va­tion of the lo­cal ad­min­is­tra­tion, espe­cially from Dis­trict Col­lec­tor K.S. Palanisamy, it was de­cided that all bod­ies should come for­ward and join hands; and now this is go­ing to be done on a big level.” He fur­ther added that to keep the river per­ma­nently clean, many steps are be­ing planned like 6 ponds are be­ing cleaned or devel­oped for the stor­age of ex­cess wa­ter. Plan­ta­tion will also be done along the river side and var­i­ous aware­ness cam­paigns will con­tinue. The river will be cleaned on a reg­u­lar ba­sis. Vi­jay pos­i­tively stated, “The mu­tual co­ordina­tion and sup­port be­tween all the bod­ies is re­ally good.” This ini­tia­tive is not be­ing ap­pre­ci­ated in Tirupur alone, but it has also cre­ated a buzz in the so­cial me­dia with ap­pre­ci­a­tion com­ing in from var­i­ous parts of the coun­try.

Nitin Bhan­dari, CMD, Bhan­dari Hosiery Ex­ports Ltd. wrote on so­cial me­dia: “We in Lud­hi­ana also should get to­gether and launch such an ini­tia­tive for our Bud­dha Nala canal and gen­uinely look at our ETP /RO sys­tems in­ter­nally and run them eth­i­cally for our fu­ture gen­er­a­tions. I urge all fel­low like­minded en­trepreneurs to please email me their in­ter­est for such an ini­tia­tive.” Bud­dha Nala canal is a sea­sonal wa­ter stream, which runs through the Malwa re­gion, pass­ing through Lud­hi­ana city and fi­nally drains into the Sut­lej river, a trib­u­tary of the In­dus river. It has also be­come a ma­jor source of pol­lu­tion in the re­gion as well the main Sut­lej river, ow­ing to the highly pop­u­lated and in­dus­tri­al­ized Lud­hi­ana, which has turned it into an open drain. Nitin jus­ti­fies his state­ment say­ing, “It starts from buy­ers and goes up to the sup­pli­ers. Buy­ers want cheap prices but don’t want to look at the sus­tain­able side. Buy­ers need to stop busi­ness where proper wa­ter, air man­age­ment is not in place. Man­u­fac­tur­ers need to pledge to do proper wa­ter/air man­age­ment eth­i­cally, no mat­ter what comes. If there is price in­crease in the prod­uct, so be it. If ev­ery­body will im­ple­ment eth­i­cal sys­tems, price will be the same for ev­ery­body. But un­for­tu­nately, no­body is think­ing on these lines. Yes, there will be chal­lenges while im­ple­ment­ing eth­i­cal waste sys­tems, but then it will be­come part of our sys­tem.”

Lud­hi­ana’s Bud­dha Nala canal is a sea­sonal wa­ter stream, which runs through the Malwa re­gion, pass­ing through the city and fi­nally drains into the Sut­lej river, a trib­u­tary of the

In­dus river.

T R Vi­jayaku­mar, Gen­eral Sec­re­tary of TEA ad­dress­ing an event re­gard­ing the ini­tia­tive

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