GUESS re­duces car­bon foot­print

Apparel Online - - Sustainability -

Amer­i­can fash­ion brand

GUESS has un­veiled its sec­ond sus­tain­abil­ity re­port re­veal­ing de­tails about steps taken by the fash­ion com­pany on the en­vi­ron­men­tal front and the fu­ture ideas to be worked on to move for­ward sus­tain­ably. GUESS has claimed car­bon foot­print re­duc­tion across its stores, dis­tri­bu­tion cen­tres and head­quar­ters in Los An­ge­les, Cal­i­for­nia. It has also re­duced its power con­sump­tion to a great ex­tent by re­plac­ing the ex­ist­ing light­ing sys­tems with en­ergy-ef­fi­cient LED light­ing. The com­pany has so far made 286 of its stores en­ergy-ef­fi­cient in Canada and the US. The re­tailer also mapped the wa­ter con­sump­tion level of the denim prod­ucts it man­u­fac­tures, con­sid­er­ing global wa­ter avail­abil­ity. The com­pany is cur­rently work­ing on a com­pre­hen­sive wa­ter ac­tion man­age­ment plan to ad­dress these im­pacts that will be re­leased next year. Dur­ing the past year, GUESS also joined a global in­dus­try pledge to ad­vance a cir­cu­lar fash­ion sys­tem. Un­der the pledge, the brand is sup­port­ing an ide­ol­ogy that fash­ion should last, and be con­tin­u­ously ‘re­pur­posed, reused and re­cy­cled’. Ad­di­tion­ally, the firm has in­stalled new

HVAC units and achieved 46 per cent savings in nat­u­ral gas con­sump­tion.

“We must con­tinue to grow and con­trib­ute to the global com­mu­nity with in­creas­ing care for peo­ple and the en­vi­ron­ment. We aim to em­brace the ex­ist­ing so­lu­tions as well as try new ones to ad­dress the so­cial and en­vi­ron­men­tal chal­lenges of our time,” says Victor Her­rero, CEO, GUESS.

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