GUESS reduces carbon footprint
American fashion brand
GUESS has unveiled its second sustainability report revealing details about steps taken by the fashion company on the environmental front and the future ideas to be worked on to move forward sustainably. GUESS has claimed carbon footprint reduction across its stores, distribution centres and headquarters in Los Angeles, California. It has also reduced its power consumption to a great extent by replacing the existing lighting systems with energy-efficient LED lighting. The company has so far made 286 of its stores energy-efficient in Canada and the US. The retailer also mapped the water consumption level of the denim products it manufactures, considering global water availability. The company is currently working on a comprehensive water action management plan to address these impacts that will be released next year. During the past year, GUESS also joined a global industry pledge to advance a circular fashion system. Under the pledge, the brand is supporting an ideology that fashion should last, and be continuously ‘repurposed, reused and recycled’. Additionally, the firm has installed new
HVAC units and achieved 46 per cent savings in natural gas consumption.
“We must continue to grow and contribute to the global community with increasing care for people and the environment. We aim to embrace the existing solutions as well as try new ones to address the social and environmental challenges of our time,” says Victor Herrero, CEO, GUESS.