Avron In­ter­na­tional Sourc­ing Inc. is adding more value to Bavar­ian cloth­ing

Apparel Online - - Eyes & Ears -

Bangalore-based Avron In­ter­na­tional Sourc­ing Inc. is fo­cus­ing more on PD to get more busi­ness. It is adding greater value to Bavar­ian cloth­ing (tops, dirndls) and get­ting good re­sponse for the same. At present, most of the Ger­man peo­ple pre­fer us­ing this gar­ment va­ri­ety dur­ing Ok­to­ber­fest only but by adding latest fash­ion, this gar­ment seg­ment can be used any time. Arun Gupta, CEO–Busi­ness De­vel­op­ment of the com­pany, who ini­ti­ated this seg­ment two years ago in­formed, “The busi­ness of Bavar­ian gar­ments is grow­ing and there are lim­ited man­u­fac­tur­ers in this seg­ment. This seg­ment is tra­di­tional and fash­ion-based spe­cially for Ger­many, but we are adding more value and dif­fer­ent kinds of fash­ion to this cat­e­gory so that peo­ple can wear these on all oc­ca­sions. We are adding value/in­te­grat­ing colour, struc­ture and styling to cre­ate trends for a par­tic­u­lar wear.”

Avron In­ter­na­tional is also get­ting ref­er­ence of new buy­ers from its ex­ist­ing buy­ers for the sim­i­lar prod­ucts. “In our knowl­edge, there are more than 20 buy­ers in this seg­ment in Ger­many and Aus­tria and we are try­ing our best to ap­proach most of them for our prod­ucts,” Arun added. The com­pany is sourc­ing these ap­par­els from Bangalore.

Arun Gupta, CEO–Busi­ness De­vel­op­ment, Avron In­ter­na­tional Sourc­ing Inc.

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