Jacob Kutty, Country Manager - Operational Region S.Asia, Middle East & SAARC at CITEVE: India Exports is possible, if they can streamline their dyeing and printing into one or two units in south or east regions or rather one in each region, with RSL norms under control and with proper international certifications. It is a question of organizing themselves to meet certification norms which is actually easy if taken up as a task.
Alok Kumar, Development Commissioner of handlooms: “We are working with State Governments (since handloom is a state subject) in handloomfocused states initially to scale up the fundamental notion of quality-consciousness at Weavers’ Service Centres (WSCs).”
Sunil Sethi, President, Fashion Design Council of India: “My aim is to create awareness and shift perceptions to turn this love for handmade into a movement, and innovation is the key.”
Wendell Rodricks, Designer: “We are entering a phase where the handwoven commodity is being appreciated by discerning clients. We should move away from the initial Gandhian ideal of spinning at low-cost and treat artisanship of the loom as a luxury commodity today.”