Apparel Online - - Handloom Update -

Ja­cob Kutty, Coun­try Man­ager - Op­er­a­tional Re­gion S.Asia, Mid­dle East & SAARC at CITEVE: In­dia Ex­ports is pos­si­ble, if they can stream­line their dye­ing and print­ing into one or two units in south or east re­gions or rather one in each re­gion, with RSL norms un­der con­trol and with proper in­ter­na­tional cer­ti­fi­ca­tions. It is a ques­tion of or­ga­niz­ing them­selves to meet cer­ti­fi­ca­tion norms which is ac­tu­ally easy if taken up as a task.

Alok Ku­mar, De­vel­op­ment Com­mis­sioner of hand­looms: “We are work­ing with State Govern­ments (since hand­loom is a state sub­ject) in hand­loom­fo­cused states ini­tially to scale up the fun­da­men­tal no­tion of qual­ity-con­scious­ness at Weavers’ Ser­vice Cen­tres (WSCs).”

Su­nil Sethi, Pres­i­dent, Fash­ion De­sign Coun­cil of In­dia: “My aim is to cre­ate aware­ness and shift per­cep­tions to turn this love for hand­made into a move­ment, and in­no­va­tion is the key.”

Wen­dell Ro­dricks, De­signer: “We are en­ter­ing a phase where the handwoven com­mod­ity is be­ing ap­pre­ci­ated by dis­cern­ing clients. We should move away from the ini­tial Gand­hian ideal of spin­ning at low-cost and treat ar­ti­san­ship of the loom as a lux­ury com­mod­ity to­day.”

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