Denim Dream: Key denim con­cepts driv­ing fac­tors for the fall/Win­ter 2018-19 sea­son


Apparel Online - - Front Page -

Over a pe­riod of last three to four years, denim has evolved from a sta­ple work­wear es­sen­tial to a more tran­si­tional piece of cloth­ing. Re­cent sea­sons have seen de­tails such as ruf­fled trims, worn-out tex­tures, em­bel­lished sur­faces, and dra­matic sil­hou­ettes re­place the long sit­ting skinny jeans mar­ket.

It is safe to now say that skinny jeans are losing their mar­ket share af­ter en­joy­ing a good 10-year long com­mer­cial strong­hold. Tonal skin fit jeans are be­ing re­placed by cropped and flared ver­sions that are pro­nounced with or­na­men­tal patch­work and util­i­tar­ian de­tails. An­other trend to take into con­sid­er­a­tion here is the ex­tremely vi­able denim-on-denim look, which never re­ally goes away from the fash­ion scene, but which saw a ma­jor re­vival in the pre­vi­ous sea­son by ex­per­i­men­ta­tion on ca­sual, day­wear styles and more som­bre, power suit­ing in­spired looks.

There is a de­mand in the mar­ket for more tran­si­tional pieces and both de­sign­ers and brands alike, are pay­ing heed to this gap by in­tro­duc­ing styles that can seam­lessly evolve from work­wear to day­wear to nightwear, as the sit­u­a­tion sug­gests.

With the menswear and wom­enswear shows past us,

Team FFT has rounded up some of di­rec­tional trends un­der the denim cat­e­gory, fo­cus­ing on the sil­hou­ettes, tech­niques and treat­ments be­ing given to this ver­sa­tile fab­ric for the up­com­ing Fall/Win­ter 2018-19 sea­son.

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