Denim Dream: Key denim concepts driving factors for the fall/Winter 2018-19 season
KEY DENIM CONCEPTS AND DRIVING FACTORS FOR THE FALL/WINTER 2018-19 SEASON
Over a period of last three to four years, denim has evolved from a staple workwear essential to a more transitional piece of clothing. Recent seasons have seen details such as ruffled trims, worn-out textures, embellished surfaces, and dramatic silhouettes replace the long sitting skinny jeans market.
It is safe to now say that skinny jeans are losing their market share after enjoying a good 10-year long commercial stronghold. Tonal skin fit jeans are being replaced by cropped and flared versions that are pronounced with ornamental patchwork and utilitarian details. Another trend to take into consideration here is the extremely viable denim-on-denim look, which never really goes away from the fashion scene, but which saw a major revival in the previous season by experimentation on casual, daywear styles and more sombre, power suiting inspired looks.
There is a demand in the market for more transitional pieces and both designers and brands alike, are paying heed to this gap by introducing styles that can seamlessly evolve from workwear to daywear to nightwear, as the situation suggests.
With the menswear and womenswear shows past us,
Team FFT has rounded up some of directional trends under the denim category, focusing on the silhouettes, techniques and treatments being given to this versatile fabric for the upcoming Fall/Winter 2018-19 season.