WORLD sell­ing ap­parel from Bangladesh, China as ‘Made in NZ'

Apparel Online - - Retail Current -

Con­tro­versy has stirred over ‘busi­ness ethics’ after an in­ves­tiga­tive re­port re­vealed that global brand ‘WORLD’ is sell­ing ap­parel items sourced from Bangladesh as ‘Made in

New Zealand’. The Spinoff,a New Zealand on­line opin­ion and com­men­tary mag­a­zine, pub­lished an in­ves­tiga­tive re­port in this re­gard, which re­vealed that mul­ti­ple gar­ments la­belled as ‘Made in New Zealand’ are ac­tu­ally man­u­fac­tured in China and Bangladesh. For the past seven years, the ‘WORLD’ brand, Co-founded by New Zealand’s most out­spo­ken critic of off-shore man­u­fac­tur­ing Denise L’Es­trangeCor­bet, has been sell­ing T-shirts, sweat­shirts and sweat­pants man­u­fac­tured in Bangladesh and China and bought through AS Colour, the re­port states.

Soon after the news sur­faced, L’Es­trange-Cor­bet said that the com­pany has not mis­led cus­tomers by at­tach­ing ‘Made in New Zealand’ tags to some gar­ments man­u­fac­tured off-shore. She de­fended that ‘WORLD’ had made no at­tempt to con­ceal where the gar­ments were made. She said some gar­ments were made in Bangladesh, de­spite the swing tags stat­ing oth­er­wise. “I’ve never had any­one come back and say that they were mis­led by this in the seven years we have been do­ing this… I would have thought the New Zealand pub­lic was a bit smarter than that and could ac­tu­ally see the tag sewn into the gar­ment which quite plainly states where it is made,” she was quoted as say­ing. She said most cus­tomers asked for the swing tag to be taken off at the point of sale.

This news comes at a time when Bangladesh’s ap­parel mak­ers are cry­ing out to the world, de­mand­ing for eth­i­cal pric­ing of their prod­ucts which are made through cheap­est labour costs in the world.

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