Burberry files US $ 2 mn lawsuit against Target to protect its iconic ‘checks'
Best known for their iconic trench coats and checkered pattern scarves, British fashion house Burberry has filed a lawsuit against American retail giant Target Corp. for allegedly copying its check design on their products. The lawsuit in NY’s Federal Court cited that even after having knowledge about Burberry’s trademark rights, Target kept on selling products counterfeiting the British fashion brand’s designs.
Importantly, the brand feels that with Target’s reputation of collaborating with big brands, the customers can easily be manipulated to believe that the products on Target are endorsed by Burberry. Furthermore, the UK-based clothing and accessories designer has demanded that
Target must immediately stall the selling of ‘in-dispute’ pattern-made scarves, luggage, eyewear and home products.
Burberry even reportedly claimed that it asked Target last year to stop such sales but they went on and it hampered their profits and reputation and therefore, the company seeks US $ 2 million for the trademark violation. Markedly, a spokesperson from Target has said that the retailer is well aware of all the allegations made by Burberry and “will sort this out in a reasonable manner”. Interestingly, Burberry’s check patterns have been registered by them in red, black and white. The luxury fashion brand also claims that they have the rights to use it in any colour combination of their choice which they have been doing for nearly 100 years.