Burberry files US $ 2 mn law­suit against Tar­get to pro­tect its iconic ‘checks'

Apparel Online - - Retail Current -

Best known for their iconic trench coats and check­ered pat­tern scarves, Bri­tish fash­ion house Burberry has filed a law­suit against Amer­i­can re­tail gi­ant Tar­get Corp. for al­legedly copy­ing its check de­sign on their prod­ucts. The law­suit in NY’s Fed­eral Court cited that even after having knowl­edge about Burberry’s trade­mark rights, Tar­get kept on sell­ing prod­ucts coun­ter­feit­ing the Bri­tish fash­ion brand’s de­signs.

Im­por­tantly, the brand feels that with Tar­get’s rep­u­ta­tion of col­lab­o­rat­ing with big brands, the cus­tomers can eas­ily be ma­nip­u­lated to be­lieve that the prod­ucts on Tar­get are en­dorsed by Burberry. Fur­ther­more, the UK-based cloth­ing and ac­ces­sories de­signer has de­manded that

Tar­get must im­me­di­ately stall the sell­ing of ‘in-dis­pute’ pat­tern-made scarves, lug­gage, eye­wear and home prod­ucts.

Burberry even re­port­edly claimed that it asked Tar­get last year to stop such sales but they went on and it ham­pered their prof­its and rep­u­ta­tion and there­fore, the com­pany seeks US $ 2 mil­lion for the trade­mark vi­o­la­tion. Markedly, a spokesper­son from Tar­get has said that the re­tailer is well aware of all the al­le­ga­tions made by Burberry and “will sort this out in a rea­son­able man­ner”. In­ter­est­ingly, Burberry’s check pat­terns have been reg­is­tered by them in red, black and white. The lux­ury fash­ion brand also claims that they have the rights to use it in any colour com­bi­na­tion of their choice which they have been do­ing for nearly 100 years.

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