Top fash­ion re­tail brands say ‘no' to Mo­hair fab­ric

Apparel Online - - Sustainability -

Be it Span­ish fash­ion gi­ant Zara, Bri­tish multi­na­tional re­tail chain Marks & Spencer, Next or MANGO, the brands/re­tail­ers world over have pledged not to use Mo­hair fab­ric any more. The move has come after the gru­elling video by PETA (Peo­ple for the Eth­i­cal Treat­ment of An­i­mals).

It is per­ti­nent to mention here that Mo­hair is a silk-like yarn made from An­gora goat’s hair. Re­port­edly, the re­cent ‘ban

Mo­hair move­ment’ has taken the to­tal num­ber of brands that have ditched the fab­ric to 50. Pre­vi­ously, big fash­ion play­ers such as, GAP, Ar­ca­dia Group, H&M, Esprit and Ba­nana Republic had pledged to stop us­ing Mo­hair.

“Th­ese fash­ion brands un­der­stand that no jumper or scarf is worth the blood, fear, and cries of gen­tle baby goats – and ev­ery other re­tailer must take a no­tice,” said Yvonne Tay­lor, Direc­tor (Cor­po­rate Projects), Peta re­cently. No­tably, PETA is the largest of its kind or­gan­i­sa­tion which has over

6.5 mil­lion ac­tive mem­bers who work to make sure that no an­i­mal suf­fers and their rights re­main in­tact.

The South African Mo­hair in­dus­try, which con­trib­utes more than half of the Mo­hair fab­ric sup­ply across the world, came un­der the scanner when PETA al­leged bru­tal­ity in reap­ing An­gora goats for fab­ric. Ac­cord­ing to PETA, around 40,000 An­gora goats died after shear­ing, as the cold weather and rain di­rectly im­pacted them. Shear­ers are paid by vol­ume and not for their time, which en­cour­ages them to work care­lessly and they leave wounds on goats and slaugh­ter them when they’re of no use.

The South African Mo­hair in­dus­try, which con­trib­utes more than half of the Mo­hair fab­ric sup­ply across the world, came un­der the scanner when PETA al­leged bru­tal­ity in reap­ing An­gora goats for fab­ric.

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