LIVA Fluid Fash­ion holds ‘De­signer Meet’ to con­nect prod­uct de­vel­op­ers with new sup­pli­ers

Apparel Online - - Tex-File -

The in­dus­try is con­stantly in need of in­spi­ra­tions to cre­ate col­lec­tions, and fab­ric is an im­por­tant in­put for prod­uct de­vel­op­ment to­day. Keep­ing its prom­ise to the in­dus­try to pro­vide reg­u­lar col­lec­tions through­out the year, LIVA Fluid Fash­ion, a sub­sidiary of Aditya Birla Group, re­cently held a ‘De­signer Meet’ at its LIVA Ac­cred­ited Part­ner Fo­rum (LAPF) Studio to ex­hibit the com­pany’s lat­est tex­tile col­lec­tion.

Lo­cated in one of the world’s largest gar­ment clus­ters in Noida (UP), where over 650 gar­ment man­u­fac­tur­ers are in close vicin­ity, the studio is one of a kind projects in In­dia. Since its in­cep­tion last year, the studio has been an at­trac­tion for gar­ment man­u­fac­tur­ers search­ing for new fab­rics. The prod­ucts on dis­play at the ex­hi­bi­tion ranged from fab­rics – wo­ven (greige, solid or printed) and cir­cu­lar/flat knit­ted to yarns (reg­u­lar or nov­elty yarns like slub, nep, grindle, space dyed etc.) from over 70 LAPF part­ner ven­dors as well as LIVA’s own sea­sonal col­lec­tion.

The event’s main crowd-pulling fac­tor was a pre­sen­ta­tion of up­com­ing trends for the Spring 2019 col­lec­tion, pre­pared by the ABFRL cre­ative team. Tak­ing into ac­count ev­ery­thing like WGSN’s trend fore­cast and inputs from trade shows like Pre­miere Vi­sion, the team de­clared their over­all theme as ‘Re-Dis­cover, Re-Con­nect, Re-Cre­ate’. The team walked the at­ten­dees through smaller sub-themes and the cor­re­spond­ing fab­rics to go along with those sto­ries. A fo­cus on sus­tain­abil­ity and ‘go­ing back to ba­sics’ ex­em­pli­fied how fab­rics un­der Birla Cel­lu­lose, which are pro­duced from wood pulp (a nat­u­ral re­new­able source) sit well with the over­all di­rec­tion of the fash­ion in­dus­try. The event was at­tended by prod­uct de­vel­op­ment teams from buy­ing of­fices, do­mes­tic re­tail­ers (like Aure­lia, Kr­ishna Beads In­dus­tries, Elini) as well as lo­cal man­u­fac­tur­ers of brands like Tom Tai­lor, Pro­mod, In­di­tex-owned Ber­shka who pe­rused through the lat­est and old fab­ric col­lec­tions on dis­play and di­rected their queries to LAPF’s fab­ric man­agers right away. Isha Jain, Se­nior De­signer, ITX Ser­vices, whose main ac­count is fast­fash­ion brand Ber­shka, dis­closed that while they are not work­ing di­rectly with LIVA, the part­ner fo­rum “has been very re­source­ful in terms of de­vel­op­ing new sup­pli­ers for us, looking at more fab­rics and now that we are ven­tur­ing to­wards the or­ganic style and looking for such fab­rics… LIVA has been a great sup­port in even just ed­u­cat­ing us and open­ing up a so­cial space for new growth av­enues.”

Apart from host­ing over 1,000 va­ri­eties in Vis­cose, Mo­dal and Ex­cel, help­ing cre­atives in de­sign de­vel­op­ment, the studio en­ables tech­ni­cal sup­port via a team of tex­tile sci­en­tists and re­moves the mid­dle­men be­tween its part­ner ven­dors and buy­ers. Over the time, the studio has be­come an im­por­tant sourc­ing of­fice for mem­bers of var­i­ous as­so­ci­a­tions, like Ap­parel Ex­port Pro­mo­tion Coun­cil (AEPC), Ap­parel Ex­porters & Man­u­fac­tur­ers’ As­so­ci­a­tion and In­dian In­dus­tries As­so­ci­a­tion, among oth­ers.

Lalit Thukral, Ex­ec­u­tive Mem­ber of

AEPC who helped ideate this studio, told the Ap­parel On­line team, “With LAPF’s sup­port, a very fruit­ful re­la­tion­ship cycle has pro­gressed in Noida in the sup­ply chain. I have seen peo­ple who be­gan a busi­ness of Rs. 5 lakh with LIVA, and are now plac­ing or­ders worth Rs. 55 lakh.”

Thukral fur­ther added that while the mar­ket con­di­tions are not very pos­i­tive right now, trans­parency in the sup­ply could project a vir­tu­ous fu­ture for the gar­ment­ing world. In a mar­ket where peo­ple lose busi­ness for as less as 5-10 cents, help­ing an ex­porter save just 10-15 ru­pees in fab­ric can give him a com­pet­i­tive edge over other man­u­fac­tur­ing hubs like Bangladesh, Vietnam, etc.

While not every­one in at­ten­dance at the event was buy­ing LIVA’s fa­mously fluid fab­rics, the LAPF studio seems to be a suc­cess, with plans to open a space in New York and other in­ter­na­tional fash­ion hubs soon. The event saw nearly 30 com­pa­nies at­tend the (De­signer) meet­ing and the re­sponse for both the pre­sen­ta­tion and fab­rics was very pos­i­tive. Go­ing be­yond foot­fall, many cus­tomers who came placed or­ders for big­ger yardages as all their pre­lim­i­nary queries were an­swered then and there.

The ‘De­signer Meet’ at LIVA Ac­cred­ited Part­ner Fo­rum (LAPF) Studio in Noida, In­dia at­tracted a lot of at­ten­tion from prod­uct de­vel­op­ment teams from buy­ing of­fices, do­mes­tic re­tail­ers and brands

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