LIVA Fluid Fashion holds ‘Designer Meet’ to connect product developers with new suppliers
The industry is constantly in need of inspirations to create collections, and fabric is an important input for product development today. Keeping its promise to the industry to provide regular collections throughout the year, LIVA Fluid Fashion, a subsidiary of Aditya Birla Group, recently held a ‘Designer Meet’ at its LIVA Accredited Partner Forum (LAPF) Studio to exhibit the company’s latest textile collection.
Located in one of the world’s largest garment clusters in Noida (UP), where over 650 garment manufacturers are in close vicinity, the studio is one of a kind projects in India. Since its inception last year, the studio has been an attraction for garment manufacturers searching for new fabrics. The products on display at the exhibition ranged from fabrics – woven (greige, solid or printed) and circular/flat knitted to yarns (regular or novelty yarns like slub, nep, grindle, space dyed etc.) from over 70 LAPF partner vendors as well as LIVA’s own seasonal collection.
The event’s main crowd-pulling factor was a presentation of upcoming trends for the Spring 2019 collection, prepared by the ABFRL creative team. Taking into account everything like WGSN’s trend forecast and inputs from trade shows like Premiere Vision, the team declared their overall theme as ‘Re-Discover, Re-Connect, Re-Create’. The team walked the attendees through smaller sub-themes and the corresponding fabrics to go along with those stories. A focus on sustainability and ‘going back to basics’ exemplified how fabrics under Birla Cellulose, which are produced from wood pulp (a natural renewable source) sit well with the overall direction of the fashion industry. The event was attended by product development teams from buying offices, domestic retailers (like Aurelia, Krishna Beads Industries, Elini) as well as local manufacturers of brands like Tom Tailor, Promod, Inditex-owned Bershka who perused through the latest and old fabric collections on display and directed their queries to LAPF’s fabric managers right away. Isha Jain, Senior Designer, ITX Services, whose main account is fastfashion brand Bershka, disclosed that while they are not working directly with LIVA, the partner forum “has been very resourceful in terms of developing new suppliers for us, looking at more fabrics and now that we are venturing towards the organic style and looking for such fabrics… LIVA has been a great support in even just educating us and opening up a social space for new growth avenues.”
Apart from hosting over 1,000 varieties in Viscose, Modal and Excel, helping creatives in design development, the studio enables technical support via a team of textile scientists and removes the middlemen between its partner vendors and buyers. Over the time, the studio has become an important sourcing office for members of various associations, like Apparel Export Promotion Council (AEPC), Apparel Exporters & Manufacturers’ Association and Indian Industries Association, among others.
Lalit Thukral, Executive Member of
AEPC who helped ideate this studio, told the Apparel Online team, “With LAPF’s support, a very fruitful relationship cycle has progressed in Noida in the supply chain. I have seen people who began a business of Rs. 5 lakh with LIVA, and are now placing orders worth Rs. 55 lakh.”
Thukral further added that while the market conditions are not very positive right now, transparency in the supply could project a virtuous future for the garmenting world. In a market where people lose business for as less as 5-10 cents, helping an exporter save just 10-15 rupees in fabric can give him a competitive edge over other manufacturing hubs like Bangladesh, Vietnam, etc.
While not everyone in attendance at the event was buying LIVA’s famously fluid fabrics, the LAPF studio seems to be a success, with plans to open a space in New York and other international fashion hubs soon. The event saw nearly 30 companies attend the (Designer) meeting and the response for both the presentation and fabrics was very positive. Going beyond footfall, many customers who came placed orders for bigger yardages as all their preliminary queries were answered then and there.
The ‘Designer Meet’ at LIVA Accredited Partner Forum (LAPF) Studio in Noida, India attracted a lot of attention from product development teams from buying offices, domestic retailers and brands