Lacoste's Creative Head parts after 8 years
French sportswear clothier Lacoste is parting ways with its long-time Creative Director Felipe Oliveira Baptista. Baptista had been overseeing design at Lacoste since 2010 and the exodus reveals more underlying changes being set in motion by the brand’s new CEO Thierry Guibert.
Guibert said, “A new stage will now open and I am extremely confident in the future successes of our brand, emblematic of French know-how and elegance.” A successor has not been named while the S/S ’19 line will be designed by the studio team.
Guibert is said to be now focusing on re-instating Lacoste’s French heritage through ‘Made in France’ capsules and its connection to the sports world via collaborations as well as realignment of their global distribution strategy.