La­coste's Cre­ative Head parts after 8 years

Apparel Online - - Fashion Resource -

French sports­wear cloth­ier La­coste is part­ing ways with its long-time Cre­ative Direc­tor Felipe Oliveira Bap­tista. Bap­tista had been over­see­ing de­sign at La­coste since 2010 and the exodus re­veals more un­der­ly­ing changes be­ing set in mo­tion by the brand’s new CEO Thierry Guib­ert.

Guib­ert said, “A new stage will now open and I am ex­tremely con­fi­dent in the fu­ture suc­cesses of our brand, em­blem­atic of French know-how and el­e­gance.” A suc­ces­sor has not been named while the S/S ’19 line will be de­signed by the studio team.

Guib­ert is said to be now fo­cus­ing on re-in­stat­ing La­coste’s French her­itage through ‘Made in France’ cap­sules and its con­nec­tion to the sports world via col­lab­o­ra­tions as well as re­align­ment of their global dis­tri­bu­tion strat­egy.

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