Sunil Asani

back to Ori­ent Craft as COO

Apparel Online - - Industry Wire -

Sunil Asani (60), one of the well-known in­dus­try pro­fes­sion­als and a veteran with almost 25 years’ ex­pe­ri­ence, is back to Ori­ent Craft (OC) where he worked for 3 years as an Ex­ec­u­tive Direc­tor dur­ing 1992 to 1995. He re­cently joined OC as COO and is looking after Ranchi Project. Sunil, having ex­pe­ri­ence of work­ing at a se­nior level with Gap, and The Chil­dren’s Place, also served as CEO of Pearl Global Lim­ited. Last year he started his own con­sul­tancy, Con­sul­tant In­dia.

Talk­ing to Ap­parel On­line, Sunil shared the fac­tors that mo­ti­vated him to join OC again and that too in Ranchi, “Along with the busi­ness as­pect, gar­ment man­u­fac­tur­ing is now also like cor­po­rate so­cial re­spon­si­bil­ity (CSR), spe­cially in the way we are do­ing the Ranchi project. We are work­ing hard to mo­bilise work­ers from nearby vil­lages, we do their coun­selling also and are giv­ing them not only ba­sic tech­ni­cal train­ing, but are even of­fer­ing soft skills and teach­ing for over­all up­lift­ment. This driv­ing force is like giv­ing back to so­ci­ety what­ever I got through­out my life with this in­dus­try.” He fur­ther added that this process and ac­tiv­i­ties give a feeling of deep re­spon­si­bil­ity. Apart from this, work­ing with young team is also a good op­por­tu­nity to learn from them, be it their way of work­ing or use of tech­nol­ogy etc.

Talk­ing about his ex­pe­ri­ence of work­ing as a con­sul­tant, Sunil strongly feels that sus­tain­abil­ity is an is­sue where ap­parel in­dus­try re­ally needs to work upon, more. “There are some fac­to­ries from where not only work­ers, but even au­di­tors come out with smil­ing faces. The en­tire in­dus­try needs to do mo­ti­va­tional things. Be­ing a con­sul­tant, we have time-bound pro­cesses, but every­one ex­pects quick re­sults… A ma­jor­ity of peo­ple need to change their mind­set to in­dulge in seek­ing the help of a con­sul­tant.”

Sunil Asani, COO, Ori­ent Craft

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