Tirupur’s Knit Fair not ‘knit­ted’ prop­erly

Apparel Online - - Fair Review -

Wit­ness­ing the worst de­cline in last three decades, Tirupur’s ap­parel ex­port in­dus­try recorded busi­ness of Rs. 23,000 crore dur­ing the last fi­nan­cial year, sig­nif­i­cantly less when com­pared to Rs. 26,000 crore the pre­vi­ous year. This neg­a­tive trend was also re­flected dur­ing the re­cent 45th In­dia In­ter­na­tional Knit Fair (IIKF) con­ducted from May 16-18 at Tirupur as it was a com­par­a­tively dull show this time. Or­gan­ised by AEPC, IKFA and TEA, the IIKF fair wit­nessed only 30 com­pa­nies dis­play­ing their lat­est of­fer­ings, con­trary to the or­gan­is­ers’ claim of 50+ over­seas buy­ers and 100-odd In­dian buy­ing houses/ buy­ing agents ex­pected to visit; the event also wit­nessed a very low foot­fall of buy­ing com­mu­nity. Though few par­tic­i­pants were satisfied with the buy­ers’ visi­ta­tion, most of them were dis­ap­pointed. Sim­i­larly, the over­seas and In­dian buy­ing rep­re­sen­ta­tives who vis­ited the show were un­happy with the de­creas­ing num­ber of par­tic­i­pants. The Ap­parel On­line team was present at the fair for all three days and in­ter­acted with most of the ex­hibitors and vis­i­tors.

In spite of per­fect venue, par­tic­i­pa­tion of some top ex­porters in the fair, dis­play­ing di­verse prod­ucts’ range, tick­ets and the stay (hos­pi­tal­ity) sup­port given to the vis­it­ing buy­ers – the visi­ta­tion on all three days, be it from over­seas buy­ers or In­dian buy­ing houses

– was very lim­ited. Some of the buy­ers, who were vis­it­ing the event for the first time, resched­uled their tick­ets/pro­grammes looking at the size of the fair. The event usu­ally has 40 to 50 ex­hibitors participating. Though the fair was ded­i­cated to knit­ted gar­ments, some ex­porters like United Im­pex, Mumbai and Amar­a­vathi Gar­ments man­u­fac­tur­ing Co., Chennai were dis­play­ing wo­ven gar­ments also.

This proved as an ad­van­tage for such ex­hibitors as well as for buy­ers, as it served each other’s pur­pose. As far as prod­ucts on dis­play were con­cerned, a wide range of va­ri­ety in men’s, women and kidswear could

“We had about 30+ buy­ers at the fair which is a good num­ber. Nowa­days over­seas buy­ers don’t come here be­cause ev­ery­body is work­ing through a buy­ing of­fice or agent. About 100-odd buy­ing agents also vis­ited the event; it is a good foot­fall. As far as lim­ited num­ber of par­tic­i­pa­tion is con­cerned, many ex­porters are not looking for new buy­ers as they are happy with the ex­ist­ing ones. But com­pa­nies that want to ex­pand, al­ways participate in this event.

This fair is or­gan­ised with the vi­sion of es­tab­lish­ing long-term re­la­tion­ship and in ev­ery edi­tion of this event, the ex­hibitor gets one or two buy­ers, which is suf­fi­cient for them. The fair is re­ally pos­i­tive in this way.” – A. Sak­thivel, Chair­man, IKFA

Shar­ing ex­porters’ is­sues and per­spec­tive so­lu­tions – (L-R) T.R. Vi­jaya Ku­mar, Gen­eral Sec­re­tary, Tirupur Ex­porters’ As­so­ci­a­tion; Rakesh Vaid, Sr. Vice-Chair­man, ATDC; A. Sak­thivel, Chair­man, In­dia Knit Fair As­so­ci­a­tion (IKFA); V. Sathyabama, MP,...

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