Bangladesh undertaking US tour to boost export
Seriously concerned over Bangladesh’s sluggish apparel exports to the United States – country-wise the second-biggest export destination – the apparel makers are focusing on ways to come out of it. According to Bangladesh’s apparel manufacturers, there are a number of reasons behind the sluggish exports. However, they are pinpointing one particular factor as the major reason – propaganda against the US $ 30 billion industry by labour leaders and some NGOs.
Business insiders say the leading body of apparel makers – Bangladesh Garment Manufacturers and Exporters’ Association (BGMEA) – is taking up measures to engage with the buyers directly and woo them to source from the thirdlargest garment exporter. Apart from arranging more seminars and symposiums, the BGMEA will be undertaking a very significant business tour in the US, accompanying Bangladeshi journalists, to engage with the buyers there. During the visit, BGMEA will be travelling from one state to the other and will try to ‘rebuild the tarnished image’ of the country’s RMG sector. Mohammed Nasir, Vice President (Finance) – BGMEA, while talking to Apparel Online, said it would be a ‘Journalistic Study Tour’ that will be undertaken in June. “The tour will begin from Washington and continue through some more states. The plans are still being chalked out,” he added. Though Nasir did not elaborate any further, he said it would be an ‘awareness building campaign’ to create a positive image of Bangladesh’s garments industry and inform the US retailers and brands about the massive changes Bangladesh brought about in its garments sector following major industrial disasters.