Bangladesh un­der­tak­ing US tour to boost ex­port

Apparel Online - - Beyond India -

Se­ri­ously con­cerned over Bangladesh’s slug­gish ap­parel ex­ports to the United States – coun­try-wise the sec­ond-big­gest ex­port des­ti­na­tion – the ap­parel mak­ers are fo­cus­ing on ways to come out of it. Ac­cord­ing to Bangladesh’s ap­parel man­u­fac­tur­ers, there are a num­ber of rea­sons be­hind the slug­gish ex­ports. How­ever, they are pin­point­ing one par­tic­u­lar fac­tor as the ma­jor rea­son – pro­pa­ganda against the US $ 30 bil­lion in­dus­try by labour lead­ers and some NGOs.

Busi­ness in­sid­ers say the lead­ing body of ap­parel mak­ers – Bangladesh Gar­ment Man­u­fac­tur­ers and Ex­porters’ As­so­ci­a­tion (BGMEA) – is tak­ing up mea­sures to en­gage with the buy­ers di­rectly and woo them to source from the third­largest gar­ment ex­porter. Apart from ar­rang­ing more sem­i­nars and sym­po­siums, the BGMEA will be un­der­tak­ing a very sig­nif­i­cant busi­ness tour in the US, ac­com­pa­ny­ing Bangladeshi journalists, to en­gage with the buy­ers there. Dur­ing the visit, BGMEA will be trav­el­ling from one state to the other and will try to ‘re­build the tar­nished im­age’ of the coun­try’s RMG sec­tor. Mo­hammed Nasir, Vice Pres­i­dent (Fi­nance) – BGMEA, while talk­ing to Ap­parel On­line, said it would be a ‘Jour­nal­is­tic Study Tour’ that will be un­der­taken in June. “The tour will be­gin from Wash­ing­ton and con­tinue through some more states. The plans are still be­ing chalked out,” he added. Though Nasir did not elab­o­rate any fur­ther, he said it would be an ‘aware­ness build­ing cam­paign’ to cre­ate a pos­i­tive im­age of Bangladesh’s gar­ments in­dus­try and in­form the US re­tail­ers and brands about the mas­sive changes Bangladesh brought about in its gar­ments sec­tor fol­low­ing ma­jor in­dus­trial dis­as­ters.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.