Ex­cited for Heim­tex­til, ex­hibitors gear up for a grand show

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It can be rightly said that the Heim­tex­til Show is the ‘Mecca of Home Tex­tile’. Con­ducted by Messe Frank­furt around the globe, both buy­ers and man­u­fac­tur­ers in the seg­ment wait for and at­tend the show with equal fer­vour, as it is the sea­son opener for new trends and tex­tile in­no­va­tions. The In­dian chap­ter of Heim­tex­til which started in 2013, has since emerged as a re­li­able plat­form for In­dian home tex­tile man­u­fac­tur­ers to high­light their in­no­va­tive prod­ucts to the right buy­ers. With the boom in the re­tail sec­tor in the past decade, the fair has grown in rel­e­vance with each pass­ing year and the up­com­ing 5th edi­tion, to be held in Delhi be­tween 27-29 June at Pra­gati Maidan, is al­ready cre­at­ing a buzz.

Areg­u­lar par­tic­i­pant at the show, Reliance Polyester is a pi­o­neer of in­no­va­tion in fab­ric for almost ev­ery seg­ment of in­dus­try us­ing fab­ric. This year they are com­ing to the show with their Re­cron® FS prod­uct range. Rakesh Bali, Se­nior Vice Pres­i­dent ex­plains, “Re­cron® FS is an in­no­va­tive hi-per­for­mance flame-re­tar­dant polyester with a unique molec­u­lar struc­ture that has fire-re­tar­dant com­po­nents em­bed­ded in it. They are en­gi­neered to pre­vent the fire from spread­ing and help cre­ate fab­rics with a unique abil­ity to pro­vide ev­er­last­ing fire-safety in any ap­pli­ca­tion.” The fab­ric is largely used in up­hol­stery, fur­nish­ings, trans­porta­tion and hos­pi­tal­ity-re­lated tex­tile ap­pli­ca­tions. It is also Oeko­tex® Stan­dard 100 Cer­ti­fied and safe even for baby prod­ucts.

Known for their qual­ity prod­ucts, Delhi-based Re­li­able Drapes, a unit of Shree Am­bica Fur­nish­ing, is an­other fre­quent par­tic­i­pant of the show. “This year we are launch­ing 25 prod­ucts in cur­tains, and 42 in sofa fab­ric, which in­cludes vel­vet crapes, em­broi­dery and dig­i­tal prints,” Direc­tor of the com­pany Su­mit Narang, tells us. Last year they launched a suc­cess­ful e-cat­a­logue for each store that is as­so­ci­ated

Top play­ers like D’dé­cor, GM Fab­rics and Aditya Birla will show­case the first looks of their lat­est col­lec­tions amongst other A-list brands dis­play­ing the best in Din­ing, Liv­ing, and Home Tex­tiles sec­tors. The colo­cated fairs (Heim­tex­til and Am­bi­ente In­dia) will host over 300 brands from coun­tries like In­dia, China, In­done­sia, Switzer­land and Thai­land keep­ing ex­hibitors and vis­i­tors en­gaged to find the right part­ner for their busi­ness project.

with them. “We have in­no­vated it in the cur­rent year and an up­dated app ver­sion will be pre­sented to our cus­tomers as a value-added ser­vice to keep them in­formed about our lat­est prod­uct,” he adds. In­no­vat­ing the prod­ucts, their col­lec­tion will dis­play dig­i­tal print along with em­boss­ing on vel­vet fab­ric at a very com­pet­i­tive rate for their cus­tomers.

Among the fea­tured par­tic­i­pants of the show is Jaipur-based Bella Casa, which boasts it­self as the largest man­u­fac­turer of home linen pro­duc­ing 10,000 pieces per day in high de­signs and fab­ric. They are dis­play­ing Dis­ney and Hall­mark based col­lec­tions in

do­har, quilts and bed­sheets. Har­ish Gupta, CMD shares, “We are very ex­cited about our prod­ucts as we al­ways get good busi­ness from Heim­tex­til. Our de­sign­ers have worked on the lat­est trends and de­signs, and for the up­com­ing dis­play, we are us­ing satin and nat­u­ral fab­rics this time.” He fur­ther avers, “We are work­ing to reach each and ev­ery part of the coun­try to in­vite buy­ers from all di­rec­tions. We are very happy about the event as when­ever we have par­tic­i­pated, we got good cus­tomers and ready busi­ness.” Participating for the first time in the show would be Mumbai-based Shri­jee Life­style, which is recog­nised for cre­at­ing, de­vel­op­ing and man­u­fac­tur­ing of fab­rics with value ad­di­tion and it is bring­ing dig­i­tal printed bed linen to the show for the first time. Bi­jen­dra Kagzi, MD shares, “We ini­tially thought to launch the prod­ucts at the in­ter­na­tional show in Frank­furt but the show in In­dia is an op­por­tu­nity we couldn’t let go of. The mo­tive be­hind participating this year is to un­der­stand the cus­tomer and col­lect feed­back from do­mes­tic and in­ter­na­tional buy­ers as we launch. Post this show, we will tar­get the in­ter­na­tional show too.”

Adds Ra­jiv Nil­hani, Vice Pres­i­dent Busi­ness De­vel­op­ment, “This is the first time we are launch­ing dig­i­tally printed home linen in cot­ton and other lux­u­ri­ous fab­rics. We are the only com­pany to have the fastest dig­i­tal print­ing ma­chine in the coun­try – MS LaRio, which can print up to 120 inches and hence is suit­able for the home seg­ment. We are looking for more feed­back and re­ac­tions from the show, rather than cus­tomer en­gage­ment this time.”

Though the mar­ket con­di­tions have not been so good in past few years many ex­porters are of the view that busi­nesses that are pro­vid­ing ser­vice along with the prod­ucts are sus­tain­ing with a pos­i­tive hope from the show. Think­ing from the buyer’s point of view, they come to In­dia for its core strength in of­fer­ing hand­made prod­ucts and nat­u­ral fi­bres. Lokesh Parashar, Vice Chair­man of The Buy­ing Agent As­so­ci­a­tion says, “There is a wave of eco-friendly prod­ucts in home tex­tile, so peo­ple want the nat­u­ral thing in their home. The in­ter­na­tional buy­ers are looking for high-end good qual­ity fab­rics in nat­u­ral prod­ucts like hand­looms, hand knot­ted, hand dyed fab­ric, em­broi­dery done by hand which are more pre­ferred over ma­chine one.” The Buy­ing Agent As­so­ci­a­tion is work­ing tire­lessly to bridge the gap be­tween in­ter­na­tional buy­ers and ex­porters in the coun­try. They are also co-host­ing a panel dis­cus­sion at the event to help learn ef­fec­tive trade mantras for ‘Lux­ury prod­ucts for

In­dian buy­ers’. Echo­ing the thoughts, De­signer David Lan­dart from CAR­LIN Group In­ter­na­tional, a trend fore­cast­ing and style agency con­cludes: “Some­thing tra­di­tional that brings the essence of nat­u­ral el­e­ments’ well-be­ing and care, is the fu­ture. Also, fu­sion con­tem­po­rary and vin­tage de­signs will re­main in trend for long.” He would be speak­ing about the trend fore­cast for 2019 at the show, which is a must visit!

Up­com­ing dis­play of Bella Casa

Up­com­ing dis­play of Shree Am­bica Fur­nish­ing

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