Excited for Heimtextil, exhibitors gear up for a grand show
It can be rightly said that the Heimtextil Show is the ‘Mecca of Home Textile’. Conducted by Messe Frankfurt around the globe, both buyers and manufacturers in the segment wait for and attend the show with equal fervour, as it is the season opener for new trends and textile innovations. The Indian chapter of Heimtextil which started in 2013, has since emerged as a reliable platform for Indian home textile manufacturers to highlight their innovative products to the right buyers. With the boom in the retail sector in the past decade, the fair has grown in relevance with each passing year and the upcoming 5th edition, to be held in Delhi between 27-29 June at Pragati Maidan, is already creating a buzz.
Aregular participant at the show, Reliance Polyester is a pioneer of innovation in fabric for almost every segment of industry using fabric. This year they are coming to the show with their Recron® FS product range. Rakesh Bali, Senior Vice President explains, “Recron® FS is an innovative hi-performance flame-retardant polyester with a unique molecular structure that has fire-retardant components embedded in it. They are engineered to prevent the fire from spreading and help create fabrics with a unique ability to provide everlasting fire-safety in any application.” The fabric is largely used in upholstery, furnishings, transportation and hospitality-related textile applications. It is also Oekotex® Standard 100 Certified and safe even for baby products.
Known for their quality products, Delhi-based Reliable Drapes, a unit of Shree Ambica Furnishing, is another frequent participant of the show. “This year we are launching 25 products in curtains, and 42 in sofa fabric, which includes velvet crapes, embroidery and digital prints,” Director of the company Sumit Narang, tells us. Last year they launched a successful e-catalogue for each store that is associated
Top players like D’décor, GM Fabrics and Aditya Birla will showcase the first looks of their latest collections amongst other A-list brands displaying the best in Dining, Living, and Home Textiles sectors. The colocated fairs (Heimtextil and Ambiente India) will host over 300 brands from countries like India, China, Indonesia, Switzerland and Thailand keeping exhibitors and visitors engaged to find the right partner for their business project.
with them. “We have innovated it in the current year and an updated app version will be presented to our customers as a value-added service to keep them informed about our latest product,” he adds. Innovating the products, their collection will display digital print along with embossing on velvet fabric at a very competitive rate for their customers.
Among the featured participants of the show is Jaipur-based Bella Casa, which boasts itself as the largest manufacturer of home linen producing 10,000 pieces per day in high designs and fabric. They are displaying Disney and Hallmark based collections in
dohar, quilts and bedsheets. Harish Gupta, CMD shares, “We are very excited about our products as we always get good business from Heimtextil. Our designers have worked on the latest trends and designs, and for the upcoming display, we are using satin and natural fabrics this time.” He further avers, “We are working to reach each and every part of the country to invite buyers from all directions. We are very happy about the event as whenever we have participated, we got good customers and ready business.” Participating for the first time in the show would be Mumbai-based Shrijee Lifestyle, which is recognised for creating, developing and manufacturing of fabrics with value addition and it is bringing digital printed bed linen to the show for the first time. Bijendra Kagzi, MD shares, “We initially thought to launch the products at the international show in Frankfurt but the show in India is an opportunity we couldn’t let go of. The motive behind participating this year is to understand the customer and collect feedback from domestic and international buyers as we launch. Post this show, we will target the international show too.”
Adds Rajiv Nilhani, Vice President Business Development, “This is the first time we are launching digitally printed home linen in cotton and other luxurious fabrics. We are the only company to have the fastest digital printing machine in the country – MS LaRio, which can print up to 120 inches and hence is suitable for the home segment. We are looking for more feedback and reactions from the show, rather than customer engagement this time.”
Though the market conditions have not been so good in past few years many exporters are of the view that businesses that are providing service along with the products are sustaining with a positive hope from the show. Thinking from the buyer’s point of view, they come to India for its core strength in offering handmade products and natural fibres. Lokesh Parashar, Vice Chairman of The Buying Agent Association says, “There is a wave of eco-friendly products in home textile, so people want the natural thing in their home. The international buyers are looking for high-end good quality fabrics in natural products like handlooms, hand knotted, hand dyed fabric, embroidery done by hand which are more preferred over machine one.” The Buying Agent Association is working tirelessly to bridge the gap between international buyers and exporters in the country. They are also co-hosting a panel discussion at the event to help learn effective trade mantras for ‘Luxury products for
Indian buyers’. Echoing the thoughts, Designer David Landart from CARLIN Group International, a trend forecasting and style agency concludes: “Something traditional that brings the essence of natural elements’ well-being and care, is the future. Also, fusion contemporary and vintage designs will remain in trend for long.” He would be speaking about the trend forecast for 2019 at the show, which is a must visit!
Upcoming display of Bella Casa
Upcoming display of Shree Ambica Furnishing