AR & VR tech­nol­ogy now avail­able at Macy's stores

Apparel Online - - Retail Current -

Amer­i­can de­part­ment store chain Macy’s has started to of­fer Vir­tual Re­al­ity (VR) and Aug­mented Re­al­ity (AR) tech­nolo­gies in its stores for home dé­cor and beauty prod­ucts. The re­tailer has an­nounced that by early Novem­ber, 69 out­lets across the coun­try will be of­fer­ing VR fa­cil­i­ties to al­low shop­pers to se­lect fur­ni­ture lay­out in a sim­u­lated ver­sion of their homes. The US-based re­tailer has launched Vi­su­alise Your Space on Macy’s app, which al­lows the users to vir­tu­ally place Macy’s fur­ni­ture into pho­tos of their homes, to check how the pieces fit with their present in­te­ri­ors. How­ever, the app is avail­able at present for iOS de­vices only and will be there for An­droid ver­sions by next year. Hal Law­ton, Pres­i­dent, Macy’s said, “Macy’s is work­ing on of­fer­ing its cus­tomers with new ex­pe­ri­ences, and we are al­ways look­ing for new ways to at­tract more cus­tomers in the store, on­line and via our mo­bile app and of­fer them a bet­ter in-shop ex­pe­ri­ence.” The Pres­i­dent of the com­pany fur­ther marked out that the tech­nol­ogy en­hance­ments are prac­ti­cal ap­pli­ca­tions which are ex­pected not just to boost the foot­fall within the stores but also ac­cel­er­ate the sales. Re­port­edly, the brand has also col­lab­o­rated with Face­book, to bring in around 150 e-com­merce brands to a phys­i­cal shop­ping space, which will be called; The Mar­ket @ Macy’s. This mar­ket­place will be launched in nine se­lected out­lets this hol­i­day sea­son and will al­low cus­tomers to browse e-com­merce­based brands in per­son.

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