AR & VR technology now available at Macy's stores
American department store chain Macy’s has started to offer Virtual Reality (VR) and Augmented Reality (AR) technologies in its stores for home décor and beauty products. The retailer has announced that by early November, 69 outlets across the country will be offering VR facilities to allow shoppers to select furniture layout in a simulated version of their homes. The US-based retailer has launched Visualise Your Space on Macy’s app, which allows the users to virtually place Macy’s furniture into photos of their homes, to check how the pieces fit with their present interiors. However, the app is available at present for iOS devices only and will be there for Android versions by next year. Hal Lawton, President, Macy’s said, “Macy’s is working on offering its customers with new experiences, and we are always looking for new ways to attract more customers in the store, online and via our mobile app and offer them a better in-shop experience.” The President of the company further marked out that the technology enhancements are practical applications which are expected not just to boost the footfall within the stores but also accelerate the sales. Reportedly, the brand has also collaborated with Facebook, to bring in around 150 e-commerce brands to a physical shopping space, which will be called; The Market @ Macy’s. This marketplace will be launched in nine selected outlets this holiday season and will allow customers to browse e-commercebased brands in person.