In­dian com­pa­nies happy about ris­ing de­mand of ap­parel made from or­ganic fab­ric

Apparel Online - - Industry Live -

With the grow­ing aware­ness and de­mand for or­ganic and sus­tain­able ap­parel prod­ucts, more and more com­pa­nies are join­ing the band­wagon by com­ing up with such ini­tia­tives that not only just make them dif­fer­ent, but also in­crease mar­ket op­por­tu­ni­ties for them. Ahmed­abad-based CA Pa­tel Tex­tiles, one of the lead­ing ap­parel and home fur­nish­ing man­u­fac­tur­ers churn­ing out a turnover of US $ 57 mil­lion, has started of­fer­ing men’s shirts made by fab­rics like ba­nana, eu­ca­lyp­tus, soy­bean, rose pe­tal, milk, aloe vera and corn fab­rics. All these fab­rics are cer­ti­fied and 100 per cent or­ganic. Yash Pa­tel, Di­rec­tor of the com­pany told Ap­parel On­line, “Many Eu­ro­pean buy­ers are in­ter­ested in such or­ganic and new types of fab­rics. We started us­ing these fab­rics from the last 6 months.” He fur­ther in­formed that ex­pense in the area is an is­sue as or­der quan­ti­ties re­main small for such gar­ments. “A lot of com­pa­nies are try­ing to de­velop gar­ments from such fab­rics, so in next few years, there will be a lot of de­vel­op­ment on the same. We are try­ing to keep our­selves ahead in of­fer­ing these prod­ucts,” added Yash. “Sourc­ing of such fab­ric is not much dif­fi­cult as we are in con­stant touch with 3 such sup­pli­ers from Pun­jab and Delhi. There are sev­eral price ranges for such fab­rics, so we are hope­ful that cost­ing will match to the buy­ers’ bracket,” in­formed Mukta, Mer­chan­dis­ing Man­ager of CA Pa­tel Tex­tiles.

Delhi-based HSPS Tex­tile (Harpar Group), a re­spected tex­tile com­pany of­fer­ing a large va­ri­ety of fab­rics, also deals in such in­no­va­tive fab­rics. “From last few years the de­mand of ba­nana, soy­bean and corn fab­rics has in­creased in a good way. Not only ex­porters or de­sign­ers, even com­pa­nies pro­duc­ing gar­ments for the do­mes­tic mar­ket are also ask­ing for these fab­rics,” in­formed Shilpi from Mar­ket­ing De­part­ment of the com­pany.

Yash Pa­tel, Di­rec­tor, CA Pa­tel Tex­tiles who re­cently started man­u­fac­tur­ing shirts from in­no­va­tive fab­rics

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