Reinventing Denim Technology!
Apparel gives a comprehensive report on the high points of the recently concluded B2B Event, India Millennium, where a working factory module of producing jeans under one roof— using the world’s latest and most innovative technology—was showcased.
Denim as an industry has grown tremendously in the last several years, both in the domestic as well as international market. To keep pace with this growth and to attract more customers, every denim brand is trying to innovate with respect to the style, fit, design, wash and finish of the final denim product. India’s apparel space seems just right for the denim industry to flourish as the market has a healthy mix of manufacturers, retailers, fashion designers and design schools that are fuelling the industry’s growth. Denims are popular not just in the urban areas today; with growing purchasing power in the rural interiors, denim seems to be making its presence felt in the Tier II and III cities and small towns, too. All in all, the denim industry has much to cheer about, in India.
Keeping the importance of denim manufacturing in mind, the 3-day B2B event, India Millennium, was held at the E H Turel & Co, Center Of Competence in Shivajinagar, Bengaluru, from January 9-12, 2014. This event was jointly conducted by VI.BE.MAC. S.P.A., an Italian company
specialising in the manufacturing of Automats and Workstations targeted towards the manufacturing of jeans, work wear, casual wear and their local partners in India—E H Turel & Company, who have been partnering with them for over 34 years . The B2B event, India Millennium, focused solely on jeans manufacturing. The event showcased a live demonstration of producing jeans— from the ideation and concept to the finished product which included, Body Scan, CAD, cutting, sewing and the final finishing and the actual step-bystep manufacturing of jeans. During the event, VI.BE.MAC. S.P.A. and E H Turel & Company had the pleasure of hosting special guests who held four seminars regarding different aspects concerning jeans manufacturing, which were as follows: Body Scan Technology to produce jeans that fit perfectly; VI.BE. MAC. S.P.A. Sewing Automation; new fashion trends about jeans introduced by Italian designers and a dissertation about the future of the Indian market. At the venue, a live demonstration of the manufacturing of jeans, with 30 machines handled by 30 operators daily, was displayed, step-by-step. Thanks to the competence of the staff, who were able to perfectly achieve the production targets without any compromise on quality, the end product stood the test of many quality controllers. Operators, having no experience on VI.BE.MAC. S.P.A. machines, praised the efficiency of these machines and later tried to sell VI.BE.MAC. S.P.A. machines to their bosses.
COMING TOGETHER OF BRILLIANT MINDS
The theme of the event was to ‘give back to the Industry’ and accordingly, it featured production methods using the latest technology with the least consumption of machinery, power, space, little dependence on labour, and flexibility in automation with high productivity, without compromising on quality. Jeans fabric manufacturers, jeans manufacturers, Italian fashion designers, Italian production consultants—who were ready to offer consultancy— attended this event. Bankers had also attended the event so that they could interact with prospective
THE B2B EVENT, INDIA MILLENNIUM, FOCUSED SOLELY ON JEANS MANUFACTURING AND SHOWCASED A LIVE DEMONSTRATION OF PRODUCING JEANS—FROM THE IDEATION TO THE
customers to whom they could then offer financial assistance. Introduction of brands who were looking for job contractors was also made on this platform, along with introducing brands like Spykar and Levis to different fabricators. This event also saw many operators from Bellary, Karnataka, come and work on VI.BE.MAC S.P.A. machines. It was an enriching experience for them as they are conversant with only standard machines but working on automation made them understand the easy functions, productivity, etc. The appreciation for taking the initiative for this, goes to Vijay Kumar Tandle, President of Bellary Garments Export Manufacturing Association. The response to this event was outstanding! A V Rao, General Manager, Wonderblues, said, “The show is excellent. Some of the specialised machines are very impressive. It is worth visiting to get updated knowledge on jeans manufacturing techniques.” Lal George, General Manager, K C Pappu and Sons said, “This was a very informative event, hopefully, we can associate (with it) in the near future. Keep up the good work.” The major outcome of the event was that poor people will get training in VI.BE.MAC. S.P.A. machines and will be able to alleviate poverty by getting good employment opportunities with industries that use Automation Machines. The B2B Event, India Millennium was a unique, one-of-its-kind event which saw great success. The main objective of this event was to share the experiences gained by different companies, with the industry, and it achieved precisely this.