Rein­vent­ing Denim Tech­nol­ogy!

Ap­parel gives a com­pre­hen­sive re­port on the high points of the re­cently con­cluded B2B Event, In­dia Mil­len­nium, where a work­ing fac­tory mod­ule of pro­duc­ing jeans un­der one roof— us­ing the world’s lat­est and most in­no­va­tive tech­nol­ogy—was show­cased.

Apparel - - Contents -

Denim as an in­dus­try has grown tremen­dously in the last sev­eral years, both in the do­mes­tic as well as in­ter­na­tional mar­ket. To keep pace with this growth and to at­tract more cus­tomers, ev­ery denim brand is try­ing to in­no­vate with re­spect to the style, fit, de­sign, wash and fin­ish of the fi­nal denim prod­uct. In­dia’s ap­parel space seems just right for the denim in­dus­try to flour­ish as the mar­ket has a healthy mix of man­u­fac­tur­ers, re­tail­ers, fash­ion de­sign­ers and de­sign schools that are fu­elling the in­dus­try’s growth. Den­ims are pop­u­lar not just in the ur­ban ar­eas to­day; with grow­ing pur­chas­ing power in the ru­ral in­te­ri­ors, denim seems to be mak­ing its pres­ence felt in the Tier II and III cities and small towns, too. All in all, the denim in­dus­try has much to cheer about, in In­dia.


Keep­ing the im­por­tance of denim man­u­fac­tur­ing in mind, the 3-day B2B event, In­dia Mil­len­nium, was held at the E H Turel & Co, Cen­ter Of Com­pe­tence in Shiva­ji­na­gar, Ben­galuru, from Jan­uary 9-12, 2014. This event was jointly con­ducted by VI.BE.MAC. S.P.A., an Ital­ian com­pany

spe­cial­is­ing in the man­u­fac­tur­ing of Au­tomats and Work­sta­tions tar­geted to­wards the man­u­fac­tur­ing of jeans, work wear, ca­sual wear and their lo­cal part­ners in In­dia—E H Turel & Com­pany, who have been part­ner­ing with them for over 34 years . The B2B event, In­dia Mil­len­nium, fo­cused solely on jeans man­u­fac­tur­ing. The event show­cased a live demon­stra­tion of pro­duc­ing jeans— from the ideation and con­cept to the fin­ished prod­uct which in­cluded, Body Scan, CAD, cut­ting, sewing and the fi­nal fin­ish­ing and the ac­tual step-bystep man­u­fac­tur­ing of jeans. Dur­ing the event, VI.BE.MAC. S.P.A. and E H Turel & Com­pany had the plea­sure of host­ing spe­cial guests who held four sem­i­nars re­gard­ing dif­fer­ent as­pects con­cern­ing jeans man­u­fac­tur­ing, which were as fol­lows: Body Scan Tech­nol­ogy to pro­duce jeans that fit per­fectly; VI.BE. MAC. S.P.A. Sewing Au­to­ma­tion; new fash­ion trends about jeans in­tro­duced by Ital­ian de­sign­ers and a dis­ser­ta­tion about the fu­ture of the In­dian mar­ket. At the venue, a live demon­stra­tion of the man­u­fac­tur­ing of jeans, with 30 ma­chines han­dled by 30 oper­a­tors daily, was dis­played, step-by-step. Thanks to the com­pe­tence of the staff, who were able to per­fectly achieve the pro­duc­tion tar­gets with­out any com­pro­mise on qual­ity, the end prod­uct stood the test of many qual­ity con­trollers. Oper­a­tors, hav­ing no ex­pe­ri­ence on VI.BE.MAC. S.P.A. ma­chines, praised the ef­fi­ciency of these ma­chines and later tried to sell VI.BE.MAC. S.P.A. ma­chines to their bosses.


The theme of the event was to ‘give back to the In­dus­try’ and ac­cord­ingly, it fea­tured pro­duc­tion meth­ods us­ing the lat­est tech­nol­ogy with the least con­sump­tion of ma­chin­ery, power, space, lit­tle de­pen­dence on labour, and flex­i­bil­ity in au­to­ma­tion with high pro­duc­tiv­ity, with­out com­pro­mis­ing on qual­ity. Jeans fab­ric man­u­fac­tur­ers, jeans man­u­fac­tur­ers, Ital­ian fash­ion de­sign­ers, Ital­ian pro­duc­tion con­sul­tants—who were ready to of­fer con­sul­tancy— at­tended this event. Bankers had also at­tended the event so that they could in­ter­act with prospec­tive



cus­tomers to whom they could then of­fer fi­nan­cial as­sis­tance. In­tro­duc­tion of brands who were look­ing for job con­trac­tors was also made on this plat­form, along with in­tro­duc­ing brands like Spykar and Le­vis to dif­fer­ent fab­ri­ca­tors. This event also saw many oper­a­tors from Bel­lary, Kar­nataka, come and work on VI.BE.MAC S.P.A. ma­chines. It was an en­rich­ing ex­pe­ri­ence for them as they are con­ver­sant with only stan­dard ma­chines but work­ing on au­to­ma­tion made them un­der­stand the easy func­tions, pro­duc­tiv­ity, etc. The ap­pre­ci­a­tion for tak­ing the ini­tia­tive for this, goes to Vi­jay Ku­mar Tan­dle, Pres­i­dent of Bel­lary Gar­ments Ex­port Man­u­fac­tur­ing As­so­ci­a­tion. The re­sponse to this event was out­stand­ing! A V Rao, Gen­eral Man­ager, Won­derblues, said, “The show is ex­cel­lent. Some of the spe­cialised ma­chines are very im­pres­sive. It is worth vis­it­ing to get up­dated knowl­edge on jeans man­u­fac­tur­ing tech­niques.” Lal Ge­orge, Gen­eral Man­ager, K C Pappu and Sons said, “This was a very in­for­ma­tive event, hope­fully, we can as­so­ciate (with it) in the near fu­ture. Keep up the good work.” The ma­jor out­come of the event was that poor people will get train­ing in VI.BE.MAC. S.P.A. ma­chines and will be able to al­le­vi­ate poverty by get­ting good em­ploy­ment op­por­tu­ni­ties with in­dus­tries that use Au­to­ma­tion Ma­chines. The B2B Event, In­dia Mil­len­nium was a unique, one-of-its-kind event which saw great suc­cess. The main ob­jec­tive of this event was to share the ex­pe­ri­ences gained by dif­fer­ent com­pa­nies, with the in­dus­try, and it achieved pre­cisely this.

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